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Mass Media & Society: Basic Concepts Video Lecture | Communication for UGC NET
FAQs on Mass Media & Society: Basic Concepts Video Lecture - Communication for UGC NET
| 1. What is the role of mass media in society? |  |
Ans. Mass media plays a crucial role in society by informing, educating, and entertaining the public. It serves as a platform for communication, allowing individuals to receive information about local, national, and global events. Additionally, mass media is instrumental in shaping public opinion, influencing cultural norms, and promoting social change.
| 2. How does mass media influence public opinion? | |
Ans. Mass media influences public opinion through various mechanisms, including agenda-setting and framing. By highlighting certain issues and providing specific interpretations, mass media can shape how the public perceives these topics. The repetition of messages and the portrayal of particular viewpoints can lead to a consensus or shift in public attitudes over time.
| 3. What are the different types of mass media? | |
Ans. The different types of mass media include print media (newspapers, magazines), broadcast media (television, radio), digital media (websites, social media platforms), and outdoor media (billboards, transit ads). Each type serves unique functions and reaches diverse audiences, contributing to the overall landscape of mass communication.
| 4. What are the ethical considerations in mass media? | |
Ans. Ethical considerations in mass media include issues of accuracy, fairness, and accountability. Media professionals are expected to report the truth, avoid conflicts of interest, and respect privacy. Additionally, there is a responsibility to avoid sensationalism and to provide balanced coverage, particularly on sensitive topics or issues affecting marginalized communities.
| 5. How has the advent of digital media changed mass communication? | |
Ans. The advent of digital media has transformed mass communication by increasing accessibility and interactivity. Audiences can now consume content on-demand and engage with it through comments and shares. Digital platforms also enable user-generated content, allowing individuals to participate in the media landscape, which has shifted the traditional power dynamics of information dissemination.
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