Meaning - Marketing Information System, Marketing Management Video Lecture | Marketing Management - B Com

one of the greatest challenges of any
website or mass marketing campaign is to
quickly deliver your message your
product or even your life in a flashy
and substantive first impression make
people remember you make people like you
there are so many visual images out
there from so many competitors that you
have to grab the attention of your
audience in seven seconds seven seconds
is all you have if you can't grab your
audience that quickly then your ability
to be successful wanes if you can do it
your ability to be successful
accelerates with viral rep it 'ti your
company is exciting your company is you
don't hold back on promoting what your
company offers and how it can benefit
everyone that visits your website or
your storefront how do you do it how can
you grab the audience and present your
product you have to be quick accurate
and unique text alone is not going to do
it you have to give your audience a
reason to explore your website or
marketing campaign further and deeper
the answer interactive multimedia the
reason why interactive multimedia is the
answer centers on its ability to
communicate quickly and integrate
interesting visuals website visitors
particularly when they are known deeper
than the homepage are expending those
few brief seconds of focus the same goes
for mass marketing campaigns they will
either grab the audience or send them
yani
the combination of visuals audio and
video increases the ability to
communicate it succeeds because
multimedia components naturally invite
the user to explore and take simple
actions to gain more information the
user can more easily control playback
skip ahead select which parts in the
message that are most appealing and move
on if they aren't interested multimedia
components spread the message
communicated by the site or marketing
campaign and highlight key sections that
push products or technology often a
multimedia component becomes a kind of
secondary invasion that introduces
features of your site generating
interest and linking to related content
this can be effectively used to guide
specific targeted audience groups such
as new and recurrent customers for those
in marketing positions Multimedia cuts
through the clutter of everyday humdrum
drab and dull news to consistently
deliver messages in a grand scale and
truly reinforce the brand we think of it
as the 30 second elevator speech because
it puts the focus on concisely
delivering the brand in an entertaining
effective way that will resume
with prospects customers stakeholders
and inevitable success want champagne
wishes and caviar dreams interactive
multimedia is the way to go