PPT - Planning | Marketing Management - B Com PDF Download

 Page 1


TOPIC
Page 2


TOPIC
Planning is deciding in advance what to 
do, how to do it, when to do it and who 
to do it. It involves anticipating the future 
and conciously
Choosing the future course of action.
“According to Haimann, Planning is the 
function that determines in advance 
what should be done.”
Page 3


TOPIC
Planning is deciding in advance what to 
do, how to do it, when to do it and who 
to do it. It involves anticipating the future 
and conciously
Choosing the future course of action.
“According to Haimann, Planning is the 
function that determines in advance 
what should be done.”
? Planning is goal-oriented
? Planning is a primary function
? Planning is all-pervasive
? Planning is a continuous process
? Planning is forward-looking
? Planning involves choice
? Planning is directed toword efficiency
Page 4


TOPIC
Planning is deciding in advance what to 
do, how to do it, when to do it and who 
to do it. It involves anticipating the future 
and conciously
Choosing the future course of action.
“According to Haimann, Planning is the 
function that determines in advance 
what should be done.”
? Planning is goal-oriented
? Planning is a primary function
? Planning is all-pervasive
? Planning is a continuous process
? Planning is forward-looking
? Planning involves choice
? Planning is directed toword efficiency
The main step in planning proccess are as 
follow:-
Step 1- DEFINE THE TASK-
Step 2- IDENTIFY  RESOURCES-
Step 3- CONSIDER  ALTERNATIVE-
step 4- CREATE  THE  PLANNING-
Step 5- WORK THE PLAN-
Step 6- EVALUATE-
Page 5


TOPIC
Planning is deciding in advance what to 
do, how to do it, when to do it and who 
to do it. It involves anticipating the future 
and conciously
Choosing the future course of action.
“According to Haimann, Planning is the 
function that determines in advance 
what should be done.”
? Planning is goal-oriented
? Planning is a primary function
? Planning is all-pervasive
? Planning is a continuous process
? Planning is forward-looking
? Planning involves choice
? Planning is directed toword efficiency
The main step in planning proccess are as 
follow:-
Step 1- DEFINE THE TASK-
Step 2- IDENTIFY  RESOURCES-
Step 3- CONSIDER  ALTERNATIVE-
step 4- CREATE  THE  PLANNING-
Step 5- WORK THE PLAN-
Step 6- EVALUATE-
? Focuses attention on objectives and 
result
? Reduces uncertainty and risk
? Provides sense of direction
? Encourages innovation and creativity
? Helps in co-ordination 
? Guides decision-making
? Provide efficiency in operation