B Com Exam > B Com Videos > Marketing Management > Product Packaging Concept - Product Planning and Market Strategies, Marketing Management
Product Packaging Concept - Product Planning and Market Strategies, Marketing Management Video Lecture | Marketing Management - B Com
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FAQs on Product Packaging Concept - Product Planning and Market Strategies, Marketing Management Video Lecture - Marketing Management - B Com
| 1. What is product packaging concept and why is it important in product planning and market strategies? |  |
Ans. Product packaging concept refers to the design and presentation of a product's packaging. It includes elements such as the shape, color, materials, and branding used in the packaging. It is important in product planning and market strategies because it plays a crucial role in attracting customers, communicating the product's value proposition, and differentiating it from competitors. Effective packaging can create a positive first impression, enhance brand recognition, and influence purchasing decisions.
| 2. How does product packaging concept contribute to marketing management in the B Com field? | |
Ans. In the field of marketing management, product packaging concept plays a significant role. It helps in creating brand awareness and recognition, as well as differentiating a product from competitors. Packaging is an essential element of the marketing mix and can influence consumer behavior and purchase decisions. Effective packaging can also communicate the product's features, benefits, and value proposition, thereby contributing to marketing efforts aimed at attracting and retaining customers.
| 3. What are some key factors to consider when developing a product packaging concept? | |
Ans. When developing a product packaging concept, several key factors should be considered. These include:
1. Branding: The packaging should align with the brand's identity and convey the brand's values and messaging.
2. Target audience: The packaging design should resonate with the target audience's preferences, tastes, and lifestyle.
3. Functionality: The packaging should be practical and functional, ensuring ease of use, storage, and transportation.
4. Differentiation: The packaging should stand out from competitors and create a unique selling proposition.
5. Legal and regulatory requirements: Compliance with packaging laws, regulations, and industry standards is crucial to avoid any legal issues.
| 4. How can product packaging concept impact consumer perception and buying behavior? | |
Ans. Product packaging concept has a significant impact on consumer perception and buying behavior. The packaging design, color, and branding can evoke certain emotions and associations, influencing how consumers perceive the product. A visually appealing and well-designed packaging can create a positive first impression, leading to a favorable perception of the product's quality and value. Packaging can also communicate information about the product's features, benefits, and usage, influencing buying decisions. Additionally, packaging that stands out from competitors can attract attention and increase the likelihood of purchase.
| 5. How can market research be utilized to develop an effective product packaging concept? | |
Ans. Market research is crucial in developing an effective product packaging concept. It helps in understanding consumer preferences, market trends, and competitor strategies. Through surveys, focus groups, and interviews, market research can gather valuable insights on packaging design preferences, color choices, and messaging. This information can be used to create packaging that resonates with the target audience and differentiates the product from competitors. Moreover, market research can provide feedback on prototype packaging designs, allowing for refinements and improvements before the final product launch.
Text Transcript from Video
hello and welcome to marketing 91 comm
product packaging packaging deals with
covering a product properly from the
viewpoints of safety and ease of
handling it means fracking products at
tins bottles bags boxes cans and so
forth of convenient sizes to help buyers
handle the products easily and
effectively packaging is important from
the viewpoint of selling goods in safe
secure and handy packages to consumers
packaging example Pepsi PepsiCo rolled
out an Indian variant of his worldwide
emoji campaign consumers can buy a
bottle imprinted an emoji that reflects
their moods provided their moods are one
of happy party and naughty among others
an SMS code gives consumers an
opportunity for instant gratification
through grand prizes such as trips to
Las Vegas and Ibiza on net practice with
ferret coolie sodanope revived a variant
launched in Kerala and Tamil Nadu in
2015 it was packaged in distinctive blue
glass bottlings are the larger pet
variant featured a full-length
wraparound plastic sleeve the new
package highlighted the features have
revived aiding in educating skeptical
consumers fruity targets various user
proves by employing a variety of
packaging formats tetra pack in 1985
parle agro launched fruity in India by
packaging it in an easy grab and go
carton this was the first tetra pack
packaged beverage sold in India PET
bottles in 2002 pet packages of Fruity
was launched the first fruit base drink
to be sold in PET bottles to cater to
different occasions and families of all
sizes triangle pack to achieve market
penetration in 2004 fruity offered small
triangle shaped packs called magic
fruity the SKU helped the brand access a
larger number of markets in rural India
glass bottle in 2011 to challenge the
dominance of Coca Cola's Massa which
gets more than half of its sales through
glass bottle packs fruity launch
returnable glass bottles packaging this
move gave fruity access to the horse
here hotels restaurants and cafes market
bottle back in 2013
fruity employed Shahrukh Khan as his
face and introduced a 250 ml bottle
carton hybrid pack to give consumers the
functionality of a bottle and the
advantages of carton packaging the 250
ml fruity bottle packs were targeted at
all the go drinkers stay tuned for more
videos on marketing thank you
product packaging packaging deals with
covering a product properly from the
viewpoints of safety and ease of
handling it means fracking products at
tins bottles bags boxes cans and so
forth of convenient sizes to help buyers
handle the products easily and
effectively packaging is important from
the viewpoint of selling goods in safe
secure and handy packages to consumers
packaging example Pepsi PepsiCo rolled
out an Indian variant of his worldwide
emoji campaign consumers can buy a
bottle imprinted an emoji that reflects
their moods provided their moods are one
of happy party and naughty among others
an SMS code gives consumers an
opportunity for instant gratification
through grand prizes such as trips to
Las Vegas and Ibiza on net practice with
ferret coolie sodanope revived a variant
launched in Kerala and Tamil Nadu in
2015 it was packaged in distinctive blue
glass bottlings are the larger pet
variant featured a full-length
wraparound plastic sleeve the new
package highlighted the features have
revived aiding in educating skeptical
consumers fruity targets various user
proves by employing a variety of
packaging formats tetra pack in 1985
parle agro launched fruity in India by
packaging it in an easy grab and go
carton this was the first tetra pack
packaged beverage sold in India PET
bottles in 2002 pet packages of Fruity
was launched the first fruit base drink
to be sold in PET bottles to cater to
different occasions and families of all
sizes triangle pack to achieve market
penetration in 2004 fruity offered small
triangle shaped packs called magic
fruity the SKU helped the brand access a
larger number of markets in rural India
glass bottle in 2011 to challenge the
dominance of Coca Cola's Massa which
gets more than half of its sales through
glass bottle packs fruity launch
returnable glass bottles packaging this
move gave fruity access to the horse
here hotels restaurants and cafes market
bottle back in 2013
fruity employed Shahrukh Khan as his
face and introduced a 250 ml bottle
carton hybrid pack to give consumers the
functionality of a bottle and the
advantages of carton packaging the 250
ml fruity bottle packs were targeted at
all the go drinkers stay tuned for more
videos on marketing thank you
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Dec 19, 2024 Last updated |
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