B Com Exam > B Com Videos > Marketing Management > Rural Marketing - Contemporary Issues, Marketing Management
Rural Marketing - Contemporary Issues, Marketing Management Video Lecture | Marketing Management - B Com
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FAQs on Rural Marketing - Contemporary Issues, Marketing Management Video Lecture - Marketing Management - B Com
| 1. What are the contemporary issues in rural marketing? |  |
Ans. Contemporary issues in rural marketing include access to technology, lack of infrastructure, limited distribution networks, low literacy rates, and cultural diversity. These factors pose challenges for marketers in reaching and effectively targeting rural consumers.
| 2. How can marketing management be applied in rural areas? | |
Ans. Marketing management in rural areas involves understanding the unique needs and preferences of rural consumers, developing strategies to effectively communicate and promote products or services, and establishing distribution channels that cater to the rural market. It also includes market research, product development, pricing, branding, and customer relationship management.
| 3. What are the key differences between rural marketing and urban marketing? | |
Ans. Rural marketing and urban marketing differ in terms of target audience, consumer behavior, distribution channels, and communication strategies. Rural marketing focuses on reaching consumers in rural areas who have different lifestyles, income levels, and consumption patterns compared to urban consumers. It also requires more localized and personalized marketing efforts due to the dispersed nature of rural populations.
| 4. How can marketers address the issue of limited infrastructure in rural areas? | |
Ans. Marketers can address the issue of limited infrastructure in rural areas by adopting innovative distribution methods such as using local retailers or setting up mobile retail units. They can also leverage technology, such as mobile apps or online platforms, to reach and engage with rural consumers. Additionally, collaborating with local community organizations or government agencies can help overcome infrastructure challenges.
| 5. What role does cultural diversity play in rural marketing? | |
Ans. Cultural diversity plays a significant role in rural marketing as it influences consumer behavior, preferences, and buying decisions. Marketers need to understand and respect the cultural nuances of different rural communities to effectively communicate and promote their products or services. Tailoring marketing messages and strategies according to cultural diversity can help build trust and establish strong relationships with rural consumers.
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