Short & Long Questions: Advertising and Media | Window on the Word Class 7: Solutions, Notes & Worksheets PDF Download

Short Answer Questions

Q1: What is the main goal of advertising?
Ans: The main goal of advertising is to promote the sale of a product or service by drawing public attention to it.

Q2: What are the two important components of a brand?
Ans: The two important components of a brand are the name and logo of the product.

Q3: Give an example of social advertising.
Ans: An example of social advertising is an advertisement for constructing toilets in villages.

Q4: What is the role of advertising agencies in creating advertisements?
Ans: Advertising agencies decide the concept of advertisements and choose the right form of media to be used.

Q5: Why is the choice of media important in advertising?
Ans: The choice of media is important because it depends on the target audience. For example, an advertisement for a new toy will be aired on a children's cartoon channel.

Q6: How does the Internet affect advertising?
Ans: The Internet allows advertisers to target potential customers based on their online behavior, making advertising more effective.

Q7: What is one merit of advertising in terms of consumer benefits?
Ans: Advertising encourages competition, which usually leads to a wider range of options and potentially lower prices for consumers.

Q8: What is consumerism, and how does advertising contribute to it?
Ans: Consumerism refers to the ever-increasing consumption of goods and services. Advertising contributes to consumerism by promoting the constant desire for more products.

Q9: What is the significance of brand building in advertising?
Ans: Brand building helps create a recognizable identity for a product or service, making it stand out from competitors.

Q10: How does social advertising differ from commercial advertising?
Ans: Social advertising is done for social purposes, not for financial gains, and aims to educate the public on social issues like public health, education, etc., whereas commercial advertising is focused on selling products or services.

Long Answer Questions

Q1: Explain the process of brand building through advertising with an example.
Ans: Brand building involves associating a brand with specific qualities, features, and values through advertising. For example, a shampoo company might create the brand 'Shine Shampoo' and use an image of a woman with shiny hair in their logo and advertisements. Through repeated exposure, people start associating the shampoo with shiny hair, thus building the brand image.

Q2: Describe the different techniques used in commercial advertising.
Ans: Commercial advertising uses techniques like repetition, catchy slogans, jingles, and celebrity endorsements. Repetition involves publishing the advertisement multiple times in a short span to create familiarity. Catchy slogans and jingles make the product memorable, and celebrity endorsements use well-known figures to recommend the product.

Q3: Explain the interdependence between advertising and media.
Ans: Advertising and media are closely linked. Media relies on advertising revenue to fund content, provide it at a subsidized rate, and produce higher quality content. Advertising agencies determine ad concepts and media choices based on the target audience, ensuring effective communication to consumers.

Q4: Discuss the impact of the Internet on advertising.
Ans: The Internet has revolutionized advertising by allowing advertisers to target potential customers based on their online behavior. Data mining processes track users' online habits, spending, likes, and dislikes, enabling precise targeting of prospective customers, making advertising more effective.

Q5: Examine the merits and demerits of advertising in consumer society.
Ans: Advertising has merits like creating awareness, encouraging competition, driving demand for new products, improving the standard of living, and aiding in brand building. However, it also has demerits, including promoting consumerism and manipulating consumers through biased or misleading information. These factors contribute to the complex role of advertising in modern consumer society.

Q6: How does social advertising contribute to addressing societal issues? Provide examples.
Ans: Social advertising educates the public on various social issues. For example, an advertisement promoting education might encourage parents to send their children to school. Another example is an advertisement advocating for road safety, which aims to reduce accidents and promote responsible driving habits. These advertisements aim to bring positive change to society.