First set of questions, asked to almost all students
Q1: May I know your full name?
Ans: My full name is Anjali Mehra. (Note: Full name means given name + middle name if any + surname. Mostly students will speak the name given in the passport, which may not have the surname. So, you must speak your full name in answer to this question)
Q2: May I see your ID?
Ans: Here is my passport. (Note: open the first page of the passport and show it to the examiner. You don’t need to say ‘Yes’)PassportQ3: How may I address you?
Ans: You may address me as Anjali. (Note 1: Here you may even speak your nickname. It just means that while asking the next questions, the examiner will call you by that name. Note 2: Many students start speaking their address here. Here, the word ‘address’ has been used as a verb, which means ‘call’. In other words, the question is - How may I call you?)
Q4: Where do you come from?
Ans: I come from Phagwara. It is a small town between Jalandhar and Ludhiana.
Describe an advertisement that persuaded you to buy a product. You should say
Explain why you think that advertisement made the product seem attractive.
Ans: There have been a few different instances in which an advertisement has convinced me to buy something. Most recently, it was an ad I saw this morning on my way to the coffee shop. When I was driving this morning, I passed an advertisement on a sign, like a small poster. The sign showed some scrambled eggs pictured next to two delicious-looking pieces of toast and a steaming hot cup of coffee. As soon as I saw it, I immediately felt a growl in my stomach and I realized that I was quite hungry! Curious about what the sign was promoting, I looked below the picture of the breakfast and saw that the coffee shop nearby was giving away a free cup of coffee with every breakfast order. So, the next thing I did was walk into the coffee shop and order the breakfast from the picture to go! I think that the ad was especially effective in convincing me to spend money for two reasons. The first is that the picture made the food look very appetizing, which appealed to me a lot since I was so hungry. Secondly, the promotion being advertised was actually a good deal and allowed me to save some money on a cup of coffee, which I still would have bought otherwise. That advertisement was really well done.
Q1: What are the popular types of advertising in today’s world?
Ans: There are many popular ways companies can choose to advertise. In today’s world, the top three advertisement types are probably internet ads, TV ads, and signs. Internet ads are obviously popular because they are cheap, yet they are highly effective and can be targeted to the customer based on their online habits. On the other hand, TV ads are probably equally as popular, because although they are more expensive, they will be viewed by a large number of people watching TV. Lastly, signs are popular to use for ads because they can be put into specific places where potential customers might see them, like department stores. So, those are some of the most popular ways to advertise.
Q2: What type of media advertising do you like most?
Ans: Well, I would say that I prefer internet ads. I say that because the internet is the only type of media I even use these days, as I don’t own a television or listen to the radio. I like internet ads because they’re often based on my internet history, which means I only see ads that are relevant to things I’m interested in, rather than ads for things I don’t care about. Another reason why I like internet ads is that they are easy to ignore or cancel when they appear. Unlike TV commercials, which are distracting, noisy, and cannot be skipped, internet ads are usually more subtle, like a small banner on the side of the webpage that can be easily ignored. That’s why I like internet ads the best.
Q3: Do you think advertising influences what people buy?
Ans: Yes, definitely. If there were no advertising and you went to a shop, then you would just buy whatever you wanted. Your choice might be based on what others have told you, what the product looks like, or, depending on the product, what it says on the label. Advertising builds up a brand and people then trust a certain thing because they have seen it on television or elsewhere. Also, there is so much advertising around us that it must influence us. You can’t escape it, as it is fed to us constantly in our daily lives – not only in magazines, radio and television but on billboards, on TVs installed on trains and platforms, and even in schools and universities. So yes, advertising influences what we buy.
Q4: What factors should be taken into account when making advertisements?
Ans: I think that advertisers should bear a certain level of responsibility when they make their ads. The most important thing is they need to ensure that the information they are sharing is relatively truthful, and is not harmful or destructive in some way. For example, fast food ads for fried chicken should not turn around and try to convince people that the food they’re selling is somehow healthy. They can, however, promote how delicious the food is. Advertisers should try to tell the truth as much as possible.
Q5: Is advertising really necessary in modern society?
Ans: It could be seen as necessary in terms of the fact that, as I mentioned before, there are so many choices that we might need someone to guide us in what to buy, or to give us some extra information about products. Without this, it would be difficult to know where to start. However, that said, I’m not sure that I would regard it as ‘necessary’, as overall I think it may do more harm than good. As we just discussed, advertising encourages people to buy things they might not need. We live in a consumer society and many people are in debt because we are encouraged to buy and buy, and I’m sure advertising plays a major role in this. Without advertising, we could just do our own research and decide what we really need. So no, I would not say that advertising is necessary in modern society.
Q6: Let’s move on from types of advertising to the impact of advertising on children. How does advertising influence children?
Ans: It seems to me that advertising can affect kids in a few different ways. First of all, advertisements can mislead and confuse children by exaggerating the effects a product can have, like how makeup ads try to convince people that their eyelashes will grow if they use a particular brand of mascara. Secondly, ads can affect children’s self-image and self-esteem by causing them to think that they need to be like the people in the ads, who are often misrepresentations of real people. Impressionable children who see ads may get the wrong idea about some things.
Q7: Is there any advertising that can be harmful to children?
Ans: Unfortunately, there are some ads that can be harmful to kids. For example, ads for types of foods and drinks that contain high amounts of sugar and fat can manipulate children into wanting to eat these foods. Another way that ads can harm children is that they can negatively affect children’s self-esteem. Children who see models in advertisements may believe that they need to look like those people and become upset when they aren’t able to achieve perfection. So, promoting unhealthy influences and lowering self-esteem are a few reasons why ads can be harmful to kids.
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