Strategic Management Model Test Paper - 4 (Questions) - CA Intermediate PDF Download

 Page 1


PAPER 6B: STRATEGIC MANAGEMENT 
1. The question paper comprises two parts, Part I and Part II.
2. Part I comprises case scenario based multiple choice questions (MCQs)
3. Part II comprises questions which require descriptive type answers.
PART I – Case scenario based MCQs (15 Marks) 
Question 1. (A) (Compulsory) 
1. (A)  Kriti Pvt. Ltd. has been importing French gourmet cheeses under the
brand name of 'Fromage' since 2017. The company was amongst the 
first in India to introduce innovative unbreakable cheese packaging. 
Their affiliate, a French company owning Fromage, had entered into a 
progressive deal, wherein products would be sourced to India via their 
logistics, and all marketing expenditures would be covered by them. 
However, customer management and nationwide distribution would be 
taken care of by Kriti Pvt. Ltd. This required an English-speaking skilled 
workforce, which has been a constant challenge for the company in 
India. 
The owners of Kriti Pvt. Ltd. have been regular attendees at industry-
relevant conclaves, both national and international. Leaders of the 
company are passionate readers of business magazines. Following that, 
it was observed that the recent sentiment of the country towards ‘Vocal 
for Local’ could disrupt their French brand’s marketability. An 
extraordinary meeting was set up, and the steps ahead were planned. 
The outcome of the meeting was to partner with local producers of 
traditional Indian cheeses in phase one of the change strategy. For this, 
seven state governments were approached. The team was successful in 
taking contracts from all the government departments of these seven 
states and could position themselves fairly in the market. To fund this 
new investment, they have planned to slowly sell off their French 
business assets as well as the brand, to probable buyers. 
This timely shift is proving to be a game-changer for the company, and 
the leadership is quite happy with better than before earnings and a 
much greater response from the customers. They find it easier to operate 
with domestic producers and vendors, and a sense of patriotism is 
instilled in the consumers’ minds. 
Based on the above Case Scenario, answer the Multiple-Choice 
Questions. 
(i) Which of the following actions taken by Kriti Pvt. Ltd. is an example
of a proactive strategy?
(a) Selling off their French business assets.
MODEL TEST PAPER 4
249
Page 2


PAPER 6B: STRATEGIC MANAGEMENT 
1. The question paper comprises two parts, Part I and Part II.
2. Part I comprises case scenario based multiple choice questions (MCQs)
3. Part II comprises questions which require descriptive type answers.
PART I – Case scenario based MCQs (15 Marks) 
Question 1. (A) (Compulsory) 
1. (A)  Kriti Pvt. Ltd. has been importing French gourmet cheeses under the
brand name of 'Fromage' since 2017. The company was amongst the 
first in India to introduce innovative unbreakable cheese packaging. 
Their affiliate, a French company owning Fromage, had entered into a 
progressive deal, wherein products would be sourced to India via their 
logistics, and all marketing expenditures would be covered by them. 
However, customer management and nationwide distribution would be 
taken care of by Kriti Pvt. Ltd. This required an English-speaking skilled 
workforce, which has been a constant challenge for the company in 
India. 
The owners of Kriti Pvt. Ltd. have been regular attendees at industry-
relevant conclaves, both national and international. Leaders of the 
company are passionate readers of business magazines. Following that, 
it was observed that the recent sentiment of the country towards ‘Vocal 
for Local’ could disrupt their French brand’s marketability. An 
extraordinary meeting was set up, and the steps ahead were planned. 
The outcome of the meeting was to partner with local producers of 
traditional Indian cheeses in phase one of the change strategy. For this, 
seven state governments were approached. The team was successful in 
taking contracts from all the government departments of these seven 
states and could position themselves fairly in the market. To fund this 
new investment, they have planned to slowly sell off their French 
business assets as well as the brand, to probable buyers. 
This timely shift is proving to be a game-changer for the company, and 
the leadership is quite happy with better than before earnings and a 
much greater response from the customers. They find it easier to operate 
with domestic producers and vendors, and a sense of patriotism is 
instilled in the consumers’ minds. 
Based on the above Case Scenario, answer the Multiple-Choice 
Questions. 
(i) Which of the following actions taken by Kriti Pvt. Ltd. is an example
of a proactive strategy?
(a) Selling off their French business assets.
MODEL TEST PAPER 4
249
(b) Responding to the 'Vocal for Local' sentiment by partnering
with local cheese producers.
(c) Managing customer relations and nationwide distribution.
(d) Covering all marketing expenditures for 'Fromage' in India.
(2 Marks) 
(ii) Which of the following types of strategic control did the owners and
leadership of Kriti Pvt. Ltd. deploy that eventually turned out to be
one of the most effective strategic decisions for the company?
(a) Premise control
(b) Special alert control
(c) Implementation control
(d) Strategic surveillance (2 Marks) 
(iii) ‘Vocal for Local’ is a market sentiment that changed customers’
preferences for the majority of products across all industries. Based
on that, Kriti Pvt. Ltd. gauged the competition it might face in the
coming months and agreed to change its own product. Which of the
following forces, as per Michael Porter’s five forces of competitive
analysis, is most relevant in this case?
(a) Threat of new entrants
(b) Nature of rivalry in the industry
(c) Threat of substitutes
(d) Bargaining power of the buyer (2 Marks) 
(iv) Which of the following aspects of value chain analysis was the most
challenging for Kriti Pvt. Ltd. at the time of selling the Fromage
brand?
(a) Manufacturing
(b) Outsourcing
(c) Customer service
(d) Procurement (2 Marks) 
(v) To strategically revamp their business, partnerships were done with
Indian local producers from seven states, and to fund it, the existing
arm of the business was to be sold off. Which of the following
strategies has Kriti Pvt. Ltd. opted for?
(a) Turnaround strategy
(b) Divestment strategy
(c) Liquidation strategy
250
Page 3


PAPER 6B: STRATEGIC MANAGEMENT 
1. The question paper comprises two parts, Part I and Part II.
2. Part I comprises case scenario based multiple choice questions (MCQs)
3. Part II comprises questions which require descriptive type answers.
PART I – Case scenario based MCQs (15 Marks) 
Question 1. (A) (Compulsory) 
1. (A)  Kriti Pvt. Ltd. has been importing French gourmet cheeses under the
brand name of 'Fromage' since 2017. The company was amongst the 
first in India to introduce innovative unbreakable cheese packaging. 
Their affiliate, a French company owning Fromage, had entered into a 
progressive deal, wherein products would be sourced to India via their 
logistics, and all marketing expenditures would be covered by them. 
However, customer management and nationwide distribution would be 
taken care of by Kriti Pvt. Ltd. This required an English-speaking skilled 
workforce, which has been a constant challenge for the company in 
India. 
The owners of Kriti Pvt. Ltd. have been regular attendees at industry-
relevant conclaves, both national and international. Leaders of the 
company are passionate readers of business magazines. Following that, 
it was observed that the recent sentiment of the country towards ‘Vocal 
for Local’ could disrupt their French brand’s marketability. An 
extraordinary meeting was set up, and the steps ahead were planned. 
The outcome of the meeting was to partner with local producers of 
traditional Indian cheeses in phase one of the change strategy. For this, 
seven state governments were approached. The team was successful in 
taking contracts from all the government departments of these seven 
states and could position themselves fairly in the market. To fund this 
new investment, they have planned to slowly sell off their French 
business assets as well as the brand, to probable buyers. 
This timely shift is proving to be a game-changer for the company, and 
the leadership is quite happy with better than before earnings and a 
much greater response from the customers. They find it easier to operate 
with domestic producers and vendors, and a sense of patriotism is 
instilled in the consumers’ minds. 
Based on the above Case Scenario, answer the Multiple-Choice 
Questions. 
(i) Which of the following actions taken by Kriti Pvt. Ltd. is an example
of a proactive strategy?
(a) Selling off their French business assets.
MODEL TEST PAPER 4
249
(b) Responding to the 'Vocal for Local' sentiment by partnering
with local cheese producers.
(c) Managing customer relations and nationwide distribution.
(d) Covering all marketing expenditures for 'Fromage' in India.
(2 Marks) 
(ii) Which of the following types of strategic control did the owners and
leadership of Kriti Pvt. Ltd. deploy that eventually turned out to be
one of the most effective strategic decisions for the company?
(a) Premise control
(b) Special alert control
(c) Implementation control
(d) Strategic surveillance (2 Marks) 
(iii) ‘Vocal for Local’ is a market sentiment that changed customers’
preferences for the majority of products across all industries. Based
on that, Kriti Pvt. Ltd. gauged the competition it might face in the
coming months and agreed to change its own product. Which of the
following forces, as per Michael Porter’s five forces of competitive
analysis, is most relevant in this case?
(a) Threat of new entrants
(b) Nature of rivalry in the industry
(c) Threat of substitutes
(d) Bargaining power of the buyer (2 Marks) 
(iv) Which of the following aspects of value chain analysis was the most
challenging for Kriti Pvt. Ltd. at the time of selling the Fromage
brand?
(a) Manufacturing
(b) Outsourcing
(c) Customer service
(d) Procurement (2 Marks) 
(v) To strategically revamp their business, partnerships were done with
Indian local producers from seven states, and to fund it, the existing
arm of the business was to be sold off. Which of the following
strategies has Kriti Pvt. Ltd. opted for?
(a) Turnaround strategy
(b) Divestment strategy
(c) Liquidation strategy
250
(d) Intensification strategy (2 Marks) 
(B) Compulsory Application Based Independent MCQs
(i) TechWave, a software development firm, aims to gain a
competitive edge in the rapidly evolving tech industry. To achieve
this, they focus on building their strength in artificial intelligence (AI)
and machine learning (ML). TechWave invests heavily in R&D,
hires top talent with specialized skills, and forms partnerships with
leading AI research institutions. They also provide continuous
training for their employees to keep them updated with the latest
advancements. By developing these, TechWave can create
innovative AI-driven solutions that differentiate them from
competitors and attract a growing number of clients seeking
cutting-edge technology. What strategy is TechWave using to gain
a competitive edge in the tech industry?
(a) Market segmentation
(b) Diversification
(c) Core competency building
(d) Cost leadership (2 Marks) 
(ii) StreamlineCo is examining its internal capabilities to ensure that
employees possess advanced knowledge of emerging
technologies crucial for the company's future success. This
involves investing in specialized training programs and updating job
roles to match the latest industry standards. Which aspect of
StreamlineCo is being enhanced through specialized training and
updated job roles?
(a) Structure
(b) Systems
(c) Skills
(d) Style (2 Marks) 
(iii) XYZ Corporation has launched AlphaTech to enter the consumer
electronics industry with a focus on offering high-performance
devices and innovative features at competitive prices. Which
competitive strategy is AlphaTech employing?
(a) Differentiation strategy
(b) Cost leadership strategy
(c) Best-cost provider strategy
(d) Focus strategy (1 Mark) 
251
Page 4


PAPER 6B: STRATEGIC MANAGEMENT 
1. The question paper comprises two parts, Part I and Part II.
2. Part I comprises case scenario based multiple choice questions (MCQs)
3. Part II comprises questions which require descriptive type answers.
PART I – Case scenario based MCQs (15 Marks) 
Question 1. (A) (Compulsory) 
1. (A)  Kriti Pvt. Ltd. has been importing French gourmet cheeses under the
brand name of 'Fromage' since 2017. The company was amongst the 
first in India to introduce innovative unbreakable cheese packaging. 
Their affiliate, a French company owning Fromage, had entered into a 
progressive deal, wherein products would be sourced to India via their 
logistics, and all marketing expenditures would be covered by them. 
However, customer management and nationwide distribution would be 
taken care of by Kriti Pvt. Ltd. This required an English-speaking skilled 
workforce, which has been a constant challenge for the company in 
India. 
The owners of Kriti Pvt. Ltd. have been regular attendees at industry-
relevant conclaves, both national and international. Leaders of the 
company are passionate readers of business magazines. Following that, 
it was observed that the recent sentiment of the country towards ‘Vocal 
for Local’ could disrupt their French brand’s marketability. An 
extraordinary meeting was set up, and the steps ahead were planned. 
The outcome of the meeting was to partner with local producers of 
traditional Indian cheeses in phase one of the change strategy. For this, 
seven state governments were approached. The team was successful in 
taking contracts from all the government departments of these seven 
states and could position themselves fairly in the market. To fund this 
new investment, they have planned to slowly sell off their French 
business assets as well as the brand, to probable buyers. 
This timely shift is proving to be a game-changer for the company, and 
the leadership is quite happy with better than before earnings and a 
much greater response from the customers. They find it easier to operate 
with domestic producers and vendors, and a sense of patriotism is 
instilled in the consumers’ minds. 
Based on the above Case Scenario, answer the Multiple-Choice 
Questions. 
(i) Which of the following actions taken by Kriti Pvt. Ltd. is an example
of a proactive strategy?
(a) Selling off their French business assets.
MODEL TEST PAPER 4
249
(b) Responding to the 'Vocal for Local' sentiment by partnering
with local cheese producers.
(c) Managing customer relations and nationwide distribution.
(d) Covering all marketing expenditures for 'Fromage' in India.
(2 Marks) 
(ii) Which of the following types of strategic control did the owners and
leadership of Kriti Pvt. Ltd. deploy that eventually turned out to be
one of the most effective strategic decisions for the company?
(a) Premise control
(b) Special alert control
(c) Implementation control
(d) Strategic surveillance (2 Marks) 
(iii) ‘Vocal for Local’ is a market sentiment that changed customers’
preferences for the majority of products across all industries. Based
on that, Kriti Pvt. Ltd. gauged the competition it might face in the
coming months and agreed to change its own product. Which of the
following forces, as per Michael Porter’s five forces of competitive
analysis, is most relevant in this case?
(a) Threat of new entrants
(b) Nature of rivalry in the industry
(c) Threat of substitutes
(d) Bargaining power of the buyer (2 Marks) 
(iv) Which of the following aspects of value chain analysis was the most
challenging for Kriti Pvt. Ltd. at the time of selling the Fromage
brand?
(a) Manufacturing
(b) Outsourcing
(c) Customer service
(d) Procurement (2 Marks) 
(v) To strategically revamp their business, partnerships were done with
Indian local producers from seven states, and to fund it, the existing
arm of the business was to be sold off. Which of the following
strategies has Kriti Pvt. Ltd. opted for?
(a) Turnaround strategy
(b) Divestment strategy
(c) Liquidation strategy
250
(d) Intensification strategy (2 Marks) 
(B) Compulsory Application Based Independent MCQs
(i) TechWave, a software development firm, aims to gain a
competitive edge in the rapidly evolving tech industry. To achieve
this, they focus on building their strength in artificial intelligence (AI)
and machine learning (ML). TechWave invests heavily in R&D,
hires top talent with specialized skills, and forms partnerships with
leading AI research institutions. They also provide continuous
training for their employees to keep them updated with the latest
advancements. By developing these, TechWave can create
innovative AI-driven solutions that differentiate them from
competitors and attract a growing number of clients seeking
cutting-edge technology. What strategy is TechWave using to gain
a competitive edge in the tech industry?
(a) Market segmentation
(b) Diversification
(c) Core competency building
(d) Cost leadership (2 Marks) 
(ii) StreamlineCo is examining its internal capabilities to ensure that
employees possess advanced knowledge of emerging
technologies crucial for the company's future success. This
involves investing in specialized training programs and updating job
roles to match the latest industry standards. Which aspect of
StreamlineCo is being enhanced through specialized training and
updated job roles?
(a) Structure
(b) Systems
(c) Skills
(d) Style (2 Marks) 
(iii) XYZ Corporation has launched AlphaTech to enter the consumer
electronics industry with a focus on offering high-performance
devices and innovative features at competitive prices. Which
competitive strategy is AlphaTech employing?
(a) Differentiation strategy
(b) Cost leadership strategy
(c) Best-cost provider strategy
(d) Focus strategy (1 Mark) 
251
PART II – Descriptive Questions (35 Marks) 
Question No. 1 is compulsory. 
Attempt any two questions out of the remaining three questions. 
1. (a)  Mr. Arun has been hired as the CEO by ABC Ltd, a pharmaceutical
company that has diversified into affordable wellness supplements. The 
company intends to launch the HealthPlus brand of supplements. ABC 
wishes to enhance the well-being of people with its products that are 
beneficial for health and are produced in an environmentally sustainable 
manner using natural ingredients. Draft a vision and mission statement 
that may be formulated by Arun. (5 Marks) 
(b) GreenGardens, a small but growing organic farm, is assessing its
business environment to strategically plan for future growth. The farm
boasts high-quality, pesticide-free crops, but faces challenges with its
limited distribution channels. As the demand for organic products
continues to rise, GreenGardens recognizes the potential to broaden its
market reach. However, unpredictable weather conditions and
competition from larger farms present significant obstacles. To
effectively navigate these challenges and opportunities, GreenGardens
needs to conduct a comprehensive evaluation. Identify the type of
analysis GreenGardens should conduct to strategically plan for its future
growth and outline the grid. (5 Marks)
(c) FreshDelight, renowned for its organic fruit juices, aims to expand its
market presence by identifying emerging markets in countries where
organic products are gaining popularity. To achieve this, FreshDelight
launches targeted marketing campaigns and partners with local
distributors to introduce its juices to these new regions. This strategy
involves adapting product packaging and marketing messages to align
with local preferences and regulations. By entering these new markets,
FreshDelight hopes to increase its customer base and drive sales
growth. What strategy is FreshDelight using to expand its market
presence? (5 Marks)
2. (a)  The CEO of a textile mill is convinced that his loss-making company can
be turned around. Suggest an action plan for a turnaround to the CEO. 
(5 Marks) 
(b) Write a short note on Matrix Structure.      (5 Marks) 
3. (a) "Understanding the competitive landscape is important to build upon a
competitive advantage". Explain.  (5 Marks) 
252
Page 5


PAPER 6B: STRATEGIC MANAGEMENT 
1. The question paper comprises two parts, Part I and Part II.
2. Part I comprises case scenario based multiple choice questions (MCQs)
3. Part II comprises questions which require descriptive type answers.
PART I – Case scenario based MCQs (15 Marks) 
Question 1. (A) (Compulsory) 
1. (A)  Kriti Pvt. Ltd. has been importing French gourmet cheeses under the
brand name of 'Fromage' since 2017. The company was amongst the 
first in India to introduce innovative unbreakable cheese packaging. 
Their affiliate, a French company owning Fromage, had entered into a 
progressive deal, wherein products would be sourced to India via their 
logistics, and all marketing expenditures would be covered by them. 
However, customer management and nationwide distribution would be 
taken care of by Kriti Pvt. Ltd. This required an English-speaking skilled 
workforce, which has been a constant challenge for the company in 
India. 
The owners of Kriti Pvt. Ltd. have been regular attendees at industry-
relevant conclaves, both national and international. Leaders of the 
company are passionate readers of business magazines. Following that, 
it was observed that the recent sentiment of the country towards ‘Vocal 
for Local’ could disrupt their French brand’s marketability. An 
extraordinary meeting was set up, and the steps ahead were planned. 
The outcome of the meeting was to partner with local producers of 
traditional Indian cheeses in phase one of the change strategy. For this, 
seven state governments were approached. The team was successful in 
taking contracts from all the government departments of these seven 
states and could position themselves fairly in the market. To fund this 
new investment, they have planned to slowly sell off their French 
business assets as well as the brand, to probable buyers. 
This timely shift is proving to be a game-changer for the company, and 
the leadership is quite happy with better than before earnings and a 
much greater response from the customers. They find it easier to operate 
with domestic producers and vendors, and a sense of patriotism is 
instilled in the consumers’ minds. 
Based on the above Case Scenario, answer the Multiple-Choice 
Questions. 
(i) Which of the following actions taken by Kriti Pvt. Ltd. is an example
of a proactive strategy?
(a) Selling off their French business assets.
MODEL TEST PAPER 4
249
(b) Responding to the 'Vocal for Local' sentiment by partnering
with local cheese producers.
(c) Managing customer relations and nationwide distribution.
(d) Covering all marketing expenditures for 'Fromage' in India.
(2 Marks) 
(ii) Which of the following types of strategic control did the owners and
leadership of Kriti Pvt. Ltd. deploy that eventually turned out to be
one of the most effective strategic decisions for the company?
(a) Premise control
(b) Special alert control
(c) Implementation control
(d) Strategic surveillance (2 Marks) 
(iii) ‘Vocal for Local’ is a market sentiment that changed customers’
preferences for the majority of products across all industries. Based
on that, Kriti Pvt. Ltd. gauged the competition it might face in the
coming months and agreed to change its own product. Which of the
following forces, as per Michael Porter’s five forces of competitive
analysis, is most relevant in this case?
(a) Threat of new entrants
(b) Nature of rivalry in the industry
(c) Threat of substitutes
(d) Bargaining power of the buyer (2 Marks) 
(iv) Which of the following aspects of value chain analysis was the most
challenging for Kriti Pvt. Ltd. at the time of selling the Fromage
brand?
(a) Manufacturing
(b) Outsourcing
(c) Customer service
(d) Procurement (2 Marks) 
(v) To strategically revamp their business, partnerships were done with
Indian local producers from seven states, and to fund it, the existing
arm of the business was to be sold off. Which of the following
strategies has Kriti Pvt. Ltd. opted for?
(a) Turnaround strategy
(b) Divestment strategy
(c) Liquidation strategy
250
(d) Intensification strategy (2 Marks) 
(B) Compulsory Application Based Independent MCQs
(i) TechWave, a software development firm, aims to gain a
competitive edge in the rapidly evolving tech industry. To achieve
this, they focus on building their strength in artificial intelligence (AI)
and machine learning (ML). TechWave invests heavily in R&D,
hires top talent with specialized skills, and forms partnerships with
leading AI research institutions. They also provide continuous
training for their employees to keep them updated with the latest
advancements. By developing these, TechWave can create
innovative AI-driven solutions that differentiate them from
competitors and attract a growing number of clients seeking
cutting-edge technology. What strategy is TechWave using to gain
a competitive edge in the tech industry?
(a) Market segmentation
(b) Diversification
(c) Core competency building
(d) Cost leadership (2 Marks) 
(ii) StreamlineCo is examining its internal capabilities to ensure that
employees possess advanced knowledge of emerging
technologies crucial for the company's future success. This
involves investing in specialized training programs and updating job
roles to match the latest industry standards. Which aspect of
StreamlineCo is being enhanced through specialized training and
updated job roles?
(a) Structure
(b) Systems
(c) Skills
(d) Style (2 Marks) 
(iii) XYZ Corporation has launched AlphaTech to enter the consumer
electronics industry with a focus on offering high-performance
devices and innovative features at competitive prices. Which
competitive strategy is AlphaTech employing?
(a) Differentiation strategy
(b) Cost leadership strategy
(c) Best-cost provider strategy
(d) Focus strategy (1 Mark) 
251
PART II – Descriptive Questions (35 Marks) 
Question No. 1 is compulsory. 
Attempt any two questions out of the remaining three questions. 
1. (a)  Mr. Arun has been hired as the CEO by ABC Ltd, a pharmaceutical
company that has diversified into affordable wellness supplements. The 
company intends to launch the HealthPlus brand of supplements. ABC 
wishes to enhance the well-being of people with its products that are 
beneficial for health and are produced in an environmentally sustainable 
manner using natural ingredients. Draft a vision and mission statement 
that may be formulated by Arun. (5 Marks) 
(b) GreenGardens, a small but growing organic farm, is assessing its
business environment to strategically plan for future growth. The farm
boasts high-quality, pesticide-free crops, but faces challenges with its
limited distribution channels. As the demand for organic products
continues to rise, GreenGardens recognizes the potential to broaden its
market reach. However, unpredictable weather conditions and
competition from larger farms present significant obstacles. To
effectively navigate these challenges and opportunities, GreenGardens
needs to conduct a comprehensive evaluation. Identify the type of
analysis GreenGardens should conduct to strategically plan for its future
growth and outline the grid. (5 Marks)
(c) FreshDelight, renowned for its organic fruit juices, aims to expand its
market presence by identifying emerging markets in countries where
organic products are gaining popularity. To achieve this, FreshDelight
launches targeted marketing campaigns and partners with local
distributors to introduce its juices to these new regions. This strategy
involves adapting product packaging and marketing messages to align
with local preferences and regulations. By entering these new markets,
FreshDelight hopes to increase its customer base and drive sales
growth. What strategy is FreshDelight using to expand its market
presence? (5 Marks)
2. (a)  The CEO of a textile mill is convinced that his loss-making company can
be turned around. Suggest an action plan for a turnaround to the CEO. 
(5 Marks) 
(b) Write a short note on Matrix Structure.      (5 Marks) 
3. (a) "Understanding the competitive landscape is important to build upon a
competitive advantage". Explain.  (5 Marks) 
252
(b) XYZ Corporation operates in a diverse range of industries, including
fashion, lifestyle products, furniture, real estate, and electrical goods.
The company is seeking to hire a suitable Chief Executive Officer. As
the HR consultant for XYZ Corporation, you have been tasked with
outlining the activities involved in the role of the Chief Executive Officer.
Identify the strategic level associated with this role and list the activities
it encompasses. (5 Marks)
4. (a)  Buyers can exert considerable pressure on business. Do you agree?
Discuss. (5 Marks) 
(b) Major core competencies are identified in three areas - competitor
differentiation, customer value and application to other markets.
Discuss.
OR 
What factors should organizations consider when choosing strategic 
performance measures, and why are these factors important?  
(5 Marks) 
253