The core of Simon Sinek’s “Start With Why” is his discovery of The Golden Circle. There are three parts of The Golden Circle: Why, How, and What.
Chapter four begins by focusing on human nature’s desire to belong. This desire drives us to pursue others who share the same “Why” as us. And oddly enough, the Golden Circle matches the way our brain operates.
Quoting Henry Ford, “If I had asked people what they wanted they would have said a faster horse.”
Chapter five continues down the path of explaining how the Golden Circle is important, but ONLY in the right order.
The three degrees of certainty:
Trust begins to emerge when we see that people and organizations are driven by reasons that go beyond the self-serving. Aligning Why, How and What is a way to build that trust.
“What” and differentiation
“Why” and flexibility
“Why” and hiring
How do you differentiate between a fad and an idea that can change lives forever?
“Why” and “How” Types
Vision and Mission Statement
The Celery Test
You are your best competition.
11 videos|16 docs|10 tests
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1. What is the importance of understanding the "why" in entrepreneurship? |
2. How does starting with "why" in entrepreneurship drive innovation? |
3. What role does the "why" play in attracting customers and creating a loyal customer base? |
4. How can understanding the "why" help entrepreneurs overcome challenges and setbacks? |
5. Can starting with "why" in entrepreneurship lead to long-term success? |
11 videos|16 docs|10 tests
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