Innovation and entrepreneurship are closely related concepts essential for both economic advancement and societal development. This chapter aims to differentiate between technological and non-technological innovation, examining their unique processes, characteristics, and impacts on businesses and society.
Technological Innovation
An example of technological innovation is the development of smartphones. Companies identified the need for portable communication devices, conducted extensive research and development to create prototypes, implemented advanced technologies into the devices, brought them to the market, and continuously improved them based on user feedback and technological advancements.
Non-technological innovation involves innovative advancements that are not centered around technology.
Example: An example of non-technological innovation is the implementation of new customer service strategies in a retail store. By recognizing the need for improved customer experiences, the store conducts research on customer preferences, implements new service protocols, and continuously improves them based on customer feedback.
Definition of Non-Technological Innovation
Examples of Non-Technological Innovation
Characteristics of Non-Technological Innovation
Idea Generation Process
Analysis of Ideas
Planning for Implementation
Execution of Innovations
Evaluation of Innovation Impact
Adaptation and Iteration
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1. What is the difference between technological innovation and non-technological innovation? |
2. Can you provide examples of non-technological innovation? |
3. How do the characteristics of non-technological innovation differ from technological innovation? |
4. What is the process of non-technological innovation? |
5. How can companies foster non-technological innovation within their organizations? |
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