Chapter 1: Start
Chapter 2: Define
Innovation isn’t just the concern of startup entrepreneurs. There are managers in large companies whose job it is to head up an initiative for a new product or a whole new venture — sometimes they are called intrapreneurs. Clever, right? Like entrepreneurs, most managers in this context are the visionaries. They are willing to take risks and try out new ideas and solutions to develop the venture. These intrapreneurs have quite a bit in common with entrepreneurs, and for simplicity sake, going forward, we’ll use the term entrepreneur to apply to broadly to these individuals as well.
While we’re on definitions, what is a startup? Ries gives the following definition: “A startup is an institution that creates new products or services in an atmosphere of uncertainty.” Breaking it down further:
In 2009, Intuit launched the startup Snaptax. Snaptax was ultimately successful because the managers at Intuit understood that trying to shoehorn the startup to fit within the larger company’s normal way of doing things would be effective. Management had to adapt in order for disruptive innovation to have the space to do its thing. (In The Innovator’s Dilemma, Clayton Christensen introduced the terms sustaining innovation and disruptive innovation to explain the structural differences between the two types of growth. These terms shall be used here.)
Chapter 3: Learn
Chapter 4: Experiment
11 videos|16 docs|10 tests
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11 videos|16 docs|10 tests
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