What to Put in Your Pitch Deck or Business Plan by Video NASSCOM 10,000 Startups Video Lecture | Starting a Startup - Entrepreneurship

a businessman essentially should cover
three aspects first what are you doing
which is about the concept the idea what
does the need that you're addressing
such as the water part the second
component that the business plan should
cover is the how part how are you going
to implement or execute the what part of
of the of the concept and the third part
is the part about how are you going to
make money from what you're going to do
now these are the three components of a
business part but obviously there will
be different sections in a business
manner so if you are making a pitch
presentation to an investor or to an
accent agree you probably have a 1012
slide deck but the stent will slide that
should cover these essential ingredients
one of the most common mistakes that we
have seen a lot of startups do or a lot
of entrepreneurs do when they are
pitching their startup is to get into
the technical details of the nitty
gritties of the product or the concept
which is not the intention of a business
medical those components are important
but not in the context of a business
when a business plan is to communicate
that hail this is what I am doing and
this is exciting and it addresses a
large market opportunity here is our
plan to do it and I think there is a
sensible plan that I've got in terms of
I'm gonna implement it and look the
business case around it to make sense as
well and this is how I'm going to make
money within that a target the areas
that you should focus on obviously
depend on what kind of businesses that
you are in for example if you are an
e-commerce company detailing out or
highlighting or spending enough time on
saying hey look this is the size of the
e-commerce market this is a number of
people who are available online etcetera
is not required why because a lot of
people just get it and do that data has
already been available well publisher
but say for example if you are a company
goes in say in the need of placement
market and FDI you're doing something in
there then helping the evaluator whether
it's an investor or whether it's an
accelerator program or whoever else that
you are pitching to helping that person
understand what is the size of the
apportioning that you are going after
why that market makes sense etc would be
a very important
to to do so highlighting the opportunity
but be conscious about what component of
that opportunity need to detail of will
depend in terms of how familiar you
think your audience is with the size of
the opportunity or the dynamics of that
a parcel the second component which I
think entrepreneurs need to spend a
little more time thinking about and
therefore also then communicating is how
are you going to address that
opportunity in the immediate context of
starting up now let me explain typically
when people say that the size of the
opportunity according to the gartner
according to techno pack is two billion
dollars and four billion dollars that
perhaps just indicates that the
potential is very large but it does not
even tell it does not tell anyone what
you exact what you specifically are
going to do within that market form a
startups point of view or for a start-up
for an investor or for up for the for
the accelerator it's not important to
say that the market size is two billion
dollars or four billion dollar what's
important is how are you going to get
your first thousand customers how are
you going to get your first ten thousand
customers what do you have your plan
around and that's the plan that you will
need to you know outlined what you can
set up the context by saying that look
the opportunity is fairly large there X
number of people in the target audience
that we are looking at and this is a
kind of average revenue that we expect
from per customer
these are a number of times that each
customer is likely to buy and therefore
the size of the market in the geography
that we are addressing is this according
to various reports these are the size of
indicate or market size indicators that
we have got in that market we hope to be
a player of this much size and say for
example we hope to have 25,000 paying
customers by say year three and
therefore to get to that 25,000 year
number in the next one or two quarters
we've got these DS targets and these are
the first this is how we intend to get
to a first 10,000 customers that level
of thought in terms of how you are going
to get through that first hurdle gives
the ountry gives the accelerators or the
incubators and your investors the
confidence that you seem to be thinking
practically around
mind you in most cases the if you have
found an opportunity which you know
which is not really extremely unique
most people are likely to be fairly
aware of the size of the opportunity and
the potential and that's the reason they
have probably invited you to make that
presentation in the first place
so if you have got an opportunity to
present to an investor or to an
incubator focus on the three things one
again I am repeating with but one what
is a what is it that you are doing that
is highlight the concept set up the deed
in terms of why doing it is there an
opportunity that you're addressing or
the need or is it a need that you're
fulfilling second spend a lot more time
in retailing at the how part of it this
is how we intend to do what we would be
set or to do this is what our plan looks
like and the third give them a rough
flavor in terms of what you think is the
business case around that concept which
is about how do you make money within
that entire thing Excel sheets are not
important and should not be presented in
the first presentation in any case an
excel sheet is a backdoor activity order
or back-end activity that allows you to
think through what your business cases
what you should be communicating in the
first presentation is the story around
numbers rather than the numbers itself
how do you pitch your startup or what
tools you use to picture startup to a
relevant audience that could be
investors or accelerators in incubators
depend depends a lot in the on the forum
and the intent of that presentation for
example if you happen to meet an
investor on an accelerator partner
either at it at an industry event like a
tire and a scum event all you want to do
is leave an impression saying that hey
look I am doing something exciting and
maybe you would want to meet me again
and anything that can communicate to
that person that look this is an
interesting opportunity addressing a
large market would be good enough you
probably will have about a minute or two
to make that interaction over coffee or
drink and that's the time you should do
this you that's that's what we should
focus on saying that I am doing
something interesting it addresses a
larger party
when you do get called in for a pitch
presentation typically you will have
about 20 minutes in all and typically
most of the accelerators or in the NVC
offices they will probably have a day on
which 5 or 6 companies are called
together in a period of three or four us
you have about 20 minutes remember in
that 20 minutes you should use one
minute to make an impression in the next
18 19 minutes in the reinforcing the
impression that you have created if you
are not able to get their attention in
the first two or three minutes the rest
of the detailing will necessarily not
matter and think about it in the first
opening sentence you need to help that
and/or valve that audience were saying
that look this is something interesting
in terms of it addresses a large market
opportunity or it addresses a pressing
need the size of the opportunity is
large the business case can be
interesting and this team knows what
they are talking about when all these
components coming together through the
first few three or four opening
sentences the audience is interested in
listening to the rest of the of that
story typically never have more than
about eight or ten slides in a
presentation any detailing that is
required to be given will be asked for
and you could you could give that later
the initial in the first set of
interactions whether it's about meeting
a person in and conference or whether
it's about meeting a person in their
office is just to help them realize that
what you are doing it exciting and make
them interested in following up the Q
through through follow-up meetings or
discussions that would follow one of the
things that you show are a few things
that you should avoid while making a
pitch presentation certainly our our you
know statements that are 30,000 feet in
the air without any basis you know on
the ground so for example investors as
well as it there's accelerators and
incubators like people with a large
vision they like people with a
who have large aspirations but these
people should have a practical view
about how the you know the story is
going to start this is about saying hey
look you know I really want to be one of
the largest companies and XYZ domain in
the world but in the next six - you know
eight quarters here's what my plan is I
really want to build my foundation doing
that I think that practicality of
approach with a large nosov vision is
what helps people do that if either of
the two are missing it doesn't make
sense