Worksheet: Importance of Ethical Behaviour in Marketing | Commercial Applications - Class 6 PDF Download

Fill in the Blanks

Q1: Ethics in marketing involves promoting fairness, social responsibility, empathy, and honesty by following ____________ standards.

Q2: Ethical marketing practices focus not only on how products benefit users but also on how they fulfill ____________ responsibility.

Q3: Ethical marketing practices can lead to increased customer loyalty, trust, and ____________.

Q4: Ethical marketing helps organizations develop a competitive advantage and satisfy the needs of both the organization and its ____________.

Q5: Ethical marketing is crucial for long-term gains, including high credibility, loyalty, increased brand value, and better ____________.

Q6: When organizations follow ethical practices, they can attract the right talent, including prospective employees, consultants, and ____________.

Q7: Ethical marketing helps organizations create a positive culture both externally and within the ____________.

Q8: Ethical marketing can lead to increased leadership qualities, which include higher market share, increased sales, and ____________.

Q9: Organizations following ethical marketing practices can enhance their brand value and attract the loyalty of customers and ____________.

Q10: Ethical marketing is essential for organizations to meet the basic human wants and needs of consumers in terms of ____________, trust, and honesty.

Multiple Choice Questions (MCQ)

Q1: What does ethical marketing primarily focus on?
(a) Maximizing profits at any cost
(b) Fulfilling social responsibility and promoting fairness
(c) Outperforming competitors through aggressive tactics
(d) Ignoring the needs of customers

Q2: Why is customer loyalty important in ethical marketing?
(a) It boosts short-term profits
(b) It aligns with unethical practices
(c) It can lead to trust and long-term success
(d) It is not relevant in ethical marketing

Q3: What advantage does ethical marketing provide organizations over time?
(a) Lower costs
(b) Increased competition
(c) Competitive advantage and better revenue
(d) Reduced credibility

Q4: Which factor contributes to ethical marketing enhancing brand value in the market?
(a) Misleading advertising
(b) Consistency in keeping promises
(c) Shaming rivals' products
(d) Stereotyping in market research

Q5: How does ethical marketing contribute to attracting the right talent?
(a) It involves aggressive advertising
(b) It disregards the needs of employees
(c) It creates a positive image in the market
(d) It is irrelevant to talent attraction

True or False

Q1: True/False: Ethical marketing practices focus on fulfilling social responsibility and promoting fairness.

Q2: True/False: Ethical marketing is primarily concerned with maximizing short-term profits.

Q3: True/False: Customer loyalty is not relevant in ethical marketing.

Q4: True/False: Ethical marketing does not consider consistency in keeping promises as important.

Q5: True/False: Ethical marketing practices can attract the right talent to an organization.

Short Answer Questions

Q1: What are the key reasons why ethical marketing is important for organizations?

Q2: How does ethical marketing contribute to attracting the right talent?

Q3: Why is consistency in keeping promises important in ethical marketing?

Q4: Provide an example of a company or brand that follows ethical marketing practices.

Q5: What factors contribute to ethical issues in marketing, especially in domains like market research and advertising?