Worksheet: Mass Media and Communications | Sociology Class 12 - Humanities/Arts PDF Download

Fill in the Blanks

Q1: The first modern mass media institution began with the development of the _________ in 1440.

Q2: During British rule, radio in India was wholly owned by the _________.

Q3: The advent of _________ broadcasting during the 1982 Asian Games in Delhi marked a significant development in television programming in India.

Q4: _________ newspapers played a vital role in nurturing anti-colonial public opinion in India during the colonial period.

Q5: Globalization led to the opening up of government-controlled broadcasting system, allowing a variety of _________ to become popular among the masses.

Q6: Television channels in India telecast throughout the day, 24x7, fostering public _________.

Q7: The rise in the number of literate people migrating to cities contributed to the amazing growth in the circulation of _________ newspapers.

Q8: _________ was one of the nationalist newspapers vocal in its opposition to the oppressive measures of the colonial state.

Q9: The _________ revolution in the 1960s made the radio more accessible, reaching millions of households in rural areas.

Q10: Effective marketing strategies, including door-to-door surveys and glossy finish, have contributed to the growth of Indian language newspapers, making them _________ for readers.

Assertion and Reason Based

Q1: Assertion: The growth of Indian nationalism during the colonial period was closely linked to the struggle against colonialism.
Reason: Anti-colonial public opinion was nurtured and channeled by the nationalist press.
(a) Both Assertion and Reason are true, and the Reason is the correct explanation of the Assertion.
(b) Both Assertion and Reason are true, but the Reason is not the correct explanation of the Assertion.
(c) Assertion is true, but the Reason is false.
(d) Assertion is false, but the Reason is true.

Q2: Assertion: The advent of transnational television companies in India led to the expansion of regional language channels.
Reason: Foreign networks introduced programming catering specifically to regional language speakers.
(a) Both Assertion and Reason are true, and the Reason is the correct explanation of the Assertion.
(b) Both Assertion and Reason are true, but the Reason is not the correct explanation of the Assertion.
(c) Assertion is true, but the Reason is false.
(d) Assertion is false, but the Reason is true.

Q3: Assertion: The rise in the number of literate people migrating to cities contributed to the growth of Indian language newspapers.
Reason: Indian language newspapers adopted advanced printing technologies to cater to the needs of readers in small towns and villages.
(a) Both Assertion and Reason are true, and the Reason is the correct explanation of the Assertion.
(b) Both Assertion and Reason are true, but the Reason is not the correct explanation of the Assertion.
(c) Assertion is true, but the Reason is false.
(d) Assertion is false, but the Reason is true.

Q4: Assertion: Television programming in India shifted its focus to entertainment for the urban consuming class.
Reason: Commercialization of television programs led to a change in target audience.
(a) Both Assertion and Reason are true, and the Reason is the correct explanation of the Assertion.
(b) Both Assertion and Reason are true, but the Reason is not the correct explanation of the Assertion.
(c) Assertion is true, but the Reason is false.
(d) Assertion is false, but the Reason is true.

Q5: Assertion: Radio became an active medium of communication inspiring the youth after globalization.
Reason: Privately owned FM radio stations provided a boost to entertainment programs over radio.
(a) Both Assertion and Reason are true, and the Reason is the correct explanation of the Assertion.
(b) Both Assertion and Reason are true, but the Reason is not the correct explanation of the Assertion.
(c) Assertion is true, but the Reason is false.
(d) Assertion is false, but the Reason is true.

Very Short Answer Type Questions

Q1: What was the main focus of the nationalist press during the colonial period?

Q2: How did the printing press contribute to the growth of mass media?

Q3: Name the channel that broadcasted Hindi film songs in India.

Q4: What led to the shift in television programming towards entertainment for the urban audience?

Q5: How did globalization impact government-controlled broadcasting systems?

Q6: What challenges did the media face during the declaration of Emergency in 1975?

Q7: Which technology made radio more accessible in the 1960s?

Q8: What was the main purpose of media in independent India?

Q9: How did newspapers adapt to compete with electronic media?

Q10: Name one of the privately owned FM radio stations in India.

Short Answer Type Questions

Q1: Explain the role of the nationalist press in nurturing and channeling anti-colonial public opinion during the colonial period.

Q2: Describe the growth of mass media during the British period, including the role of newspapers and radio.

Q3: Discuss the role of television in promoting rural development in India and its evolution.

Q4: How did the Indian media face challenges during the declaration of Emergency in 1975, and what was the impact?

Q5: Explain the impact of globalization on print media in India, including the growth in circulation.

Q6: How has the television landscape changed with the advent of satellite channels and private networks in India?

Q7: Discuss the role of radio in bridging the gap between rural and urban areas during the era of globalization.

Long Answer Type Questions

Q1: Describe the historical significance of the printing press and its role in the emergence of mass media. Include details about Johann Gutenberg and the impact on society.

Q2: Analyze the role of mass media during the colonial period in India, focusing on the nationalist press, censorship, and the impact on the nationalist movement.

Q3: Discuss the evolution of television in India from its experimental introduction to its growth, commercialization, and target audience shift.

Q4: Examine the impact of globalization on different forms of mass media, including print, television, and radio, and how it has influenced the rural-urban divide.