Worksheet Solutions: Importance of Ethical Behaviour in Marketing | Commercial Applications - Class 6 PDF Download

Fill in the Blanks

Q1: Ethics in marketing involves promoting fairness, social responsibility, empathy, and honesty by following ____________ standards.
Ans: ethical

Q2: Ethical marketing practices focus not only on how products benefit users but also on how they fulfill ____________ responsibility.
Ans: social

Q3: Ethical marketing practices can lead to increased customer loyalty, trust, and ____________.
Ans: confidence

Q4: Ethical marketing helps organizations develop a competitive advantage and satisfy the needs of both the organization and its ____________.
Ans: customers

Q5: Ethical marketing is crucial for long-term gains, including high credibility, loyalty, increased brand value, and better ____________.
Ans: sales

Q6: When organizations follow ethical practices, they can attract the right talent, including prospective employees, consultants, and ____________.
Ans: vendors

Q7: Ethical marketing helps organizations create a positive culture both externally and within the ____________.
Ans: hierarchy

Q8: Ethical marketing can lead to increased leadership qualities, which include higher market share, increased sales, and ____________.
Ans: respect

Q9: Organizations following ethical marketing practices can enhance their brand value and attract the loyalty of customers and ____________.
Ans: stakeholders

Q10: Ethical marketing is essential for organizations to meet the basic human wants and needs of consumers in terms of ____________, trust, and honesty.
Ans: integrity

Multiple Choice Questions (MCQ)

Q1: What does ethical marketing primarily focus on?
(a) Maximizing profits at any cost
(b) Fulfilling social responsibility and promoting fairness
(c) Outperforming competitors through aggressive tactics
(d) Ignoring the needs of customers
Ans: (b) Fulfilling social responsibility and promoting fairness
Ethical marketing emphasizes social responsibility and fairness.

Q2: Why is customer loyalty important in ethical marketing?
(a) It boosts short-term profits
(b) It aligns with unethical practices
(c) It can lead to trust and long-term success
(d) It is not relevant in ethical marketing
Ans: (c) It can lead to trust and long-term success
Customer loyalty is essential in ethical marketing because it builds trust and leads to long-term success.

Q3: What advantage does ethical marketing provide organizations over time?
(a) Lower costs
(b) Increased competition
(c) Competitive advantage and better revenue
(d) Reduced credibility
Ans: (c) Competitive advantage and better revenue
Ethical marketing practices can lead to a competitive advantage and better revenue over time.

Q4: Which factor contributes to ethical marketing enhancing brand value in the market?
(a) Misleading advertising
(b) Consistency in keeping promises
(c) Shaming rivals' products
(d) Stereotyping in market research
Ans: (b) Consistency in keeping promises
Consistently keeping promises contributes to ethical marketing and enhances brand value.

Q5: How does ethical marketing contribute to attracting the right talent?
(a) It involves aggressive advertising
(b) It disregards the needs of employees
(c) It creates a positive image in the market
(d) It is irrelevant to talent attraction
Ans: (c) It creates a positive image in the market
Ethical marketing creates a positive image, making it attractive to talent like employees, consultants, and vendors.

True or False

Q1: True/False: Ethical marketing practices focus on fulfilling social responsibility and promoting fairness.
Ans: True
Ethical marketing emphasizes social responsibility and fairness.

Q2: True/False: Ethical marketing is primarily concerned with maximizing short-term profits.
Ans: False
Ethical marketing is concerned with long-term success and social responsibility.

Q3: True/False: Customer loyalty is not relevant in ethical marketing.
Ans: False
Customer loyalty is important in ethical marketing because it builds trust and long-term success.

Q4: True/False: Ethical marketing does not consider consistency in keeping promises as important.
Ans: False
Ethical marketing values consistency in keeping promises to enhance brand value.

Q5: True/False: Ethical marketing practices can attract the right talent to an organization.
Ans: True
Ethical marketing creates a positive image, attracting talent like employees, consultants, and vendors.

Short Answer Questions

Q1: What are the key reasons why ethical marketing is important for organizations?
Ans: Ethical marketing is important for organizations because it leads to long-term gains, customer loyalty, increased credibility, leadership qualities, satisfaction of human needs, a positive internal culture, attraction of the right talent, reaching financial goals, and enhancement of brand value.

Q2: How does ethical marketing contribute to attracting the right talent?
Ans: Ethical marketing creates a positive image for the organization in the market. This positive image attracts prospective employees, consultants, vendors, and other talented individuals who want to associate with ethical brands.

Q3: Why is consistency in keeping promises important in ethical marketing?
Ans: Consistency in keeping promises is important in ethical marketing because it helps organizations build trust and credibility. When organizations consistently deliver on their promises, they enhance their brand value and reputation.

Q4: Provide an example of a company or brand that follows ethical marketing practices.
Ans: One example is Dr. Bronner's Activist Soap, which is involved in ethical marketing campaigns related to income equality, regenerative organic agriculture, drug policy reform, and animal advocacy.

Q5: What factors contribute to ethical issues in marketing, especially in domains like market research and advertising?
Ans: Ethical issues in marketing, including market research and advertising, may arise due to factors such as invasion of privacy, stereotyping, mistreatment of vulnerable audiences, misleading advertising, and issues related to trust, honesty, and controversial content.