Creating Advertisements Chapter Notes | Vocational Education (Kaushal Bodh) Class 8 - New NCERT PDF Download

Introduction 

Advertising is a way of informing and persuading people. It helps sellers reach buyers and also spreads social messages. Advertisements can be about a product, a service, or a social cause. They use creative methods like posters, jingles, or videos to grab attention and encourage people to take action.

Advertisements and Their Role

• Advertisements persuade people to do something, like buying a product or joining a campaign.
• Examples include: posters for cleanliness drives, boards outside shops, or radio clips about vaccinations.
• There are two types of advertisements:
  • Commercial – selling products or services.
  • Social – spreading messages for public welfare.

History of Advertisements in India

• The first newspaper advertisements appeared in 1780 in the Bengal Gazette, edited by James Augustus Hicky.
• Old methods included beating drums or “Dhindora Pitna” to announce messages.
• Street plays (nukkad natak), folk songs, murals, and signboards were also used to spread awareness.
• Even today, word-of-mouth and community events like melas help in advertising.

Forms of Advertising Media

• Print: Newspapers, flyers, magazines.
• Radio and Television: Mass media tools.
• Outdoor: Posters, hoardings, billboards, vehicle displays.
• Social Media: Facebook, Instagram, YouTube etc.

What Will I Be Able to Do?

• Identify key elements of an advertisement.
• Understand selling points of a product or service.
• Design and create advertisements for local businesses or causes.

What Will I Need?

• Stationery and art supplies like chart paper, markers, glue.
• Computer or tablet with internet.
• Camera or smartphone for pictures and videos.

Safety and Ethical Rules

• Inform elders before visiting small businesses and stay in public areas.
• Take consent before photos or videos.
• Respect cultural sensitivities.
• Ethical advertising includes:
  • Original content (avoid plagiarism).
  • No fake claims.
  • Avoid stereotypes and offensive content.
  • Practice internet safety.

Key Elements of Advertisements

• Logos and Taglines: Logos are symbols that represent brands. Taglines are short and catchy phrases. Together they build branding.
• Visuals: Eye-catching images, colours, and designs. Text is minimal and placed carefully.
• Music and Jingles: Short, catchy sounds or rhymes used in audio or video ads.
• Emotional Connect: Ads tell stories or show emotions like happiness, safety, or pride to create a bond with people.
• Call to Action: A message telling the audience what to do, like “Buy Now,” “Get Vaccinated,” or “Vote Today.”

Understanding Small Businesses

• Small businesses like bakers, tailors, toy makers, and vegetable sellers are important for local economies.
• To create ads for them, you must understand:
  • What products or services they provide.
  • What makes them unique (price, quality, service, environment).
  • Who their customers are (age, location, feedback).

Forms of Advertisements for Small Businesses

• Posters: Handmade or digital posters with visuals and catchy titles.
• Pamphlets/Banners: Designed on paper or computer.
• Video/Animated Ads: Short videos or reels with background music, scripts, and visuals.

Designing an Advertisement

• Decide logo, tagline, call to action, visuals, jingle, and emotional connect.
• Choose the target audience and medium (print, audio, video, digital).
• Key elements should remain same across all mediums.

Reviewing the Advertisement

• Check creativity – Is it unique and engaging?
• Check clarity – Is the message simple and clear?
• Check visual appeal – Are colours, designs, and images attractive?

What Did I Learn?

• Advertising is not just selling, but also storytelling and emotional connection.
• Small businesses use different forms of advertising to reach customers.
• Creating advertisements requires creativity, ethics, and respect for the audience.

What Else Can I Do?

• Prepare a street play (nukkad natak) for a social cause.
• Search for inclusive advertisements in Braille or sign language.
• Observe surroundings for special signage for differently-abled persons.

Careers Related to Advertising

• Marketing
• Graphic Designing
• Public Relations
• Social Media Management
• Other roles like content writing, photography, and video editing