Mobilising Resources (Entrepreneurship, Commerce) PDF Download

 Page 1


Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  1 
 
 
 
 
 
 
 
 
 
 
Course : Commerce 
Paper : Entrepreneurship 
Lesson : Mobilising Resources 
Lesson Developer : Dr. Minakshi Paliwal 
Department/College : Department of Commerce,  
Daulat Ram College, 
University of Delhi 
Reviewer’s Name : Dr. Gurmeet Kaur  
Fellow in Commerce, ILLL 
Associate Professor,  
Daulat Ram College,  
University of Delhi 
 
 
 
  
Page 2


Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  1 
 
 
 
 
 
 
 
 
 
 
Course : Commerce 
Paper : Entrepreneurship 
Lesson : Mobilising Resources 
Lesson Developer : Dr. Minakshi Paliwal 
Department/College : Department of Commerce,  
Daulat Ram College, 
University of Delhi 
Reviewer’s Name : Dr. Gurmeet Kaur  
Fellow in Commerce, ILLL 
Associate Professor,  
Daulat Ram College,  
University of Delhi 
 
 
 
  
Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  2 
Lesson: Mobilising Resources 
Table of Contents: 
1. Learning Outcomes 
2. Introduction 
3. Types of Business Resources 
4. Notion of Resource Mobilisation 
5. Objectives of Resource Mobilisation 
6. Process of Resource Mobilisation 
7. Accommodation and Utilities for Start-up 
8. Preliminary Contracts 
9. Contract Management 
10. Contract Problems of Start up 
11. Making a Solid Business Contract 
12. Funding Opportunities for Start-ups 
13. Strategies to Exploit Funding Opportunities  
14. Marketing Plan for Start-up 
15. Outlines of an Effective Marketing Plan 
16. Organisational Plan for Start up Enterprise 
  Summary 
   Exercises 
  Glossary 
  Suggested Readings 
1. Learning Objectives: 
This chapter will help the students to develop a sense regarding the process of resource 
mobilisation, making enforceable contracts, identifying funding opportunities, preparing 
marketing and organisational plan for start up enterprises. Broadly, the chapter will give 
students an understanding of: 
? What are different types of business resources? 
? How to mobilise these resources and what are its objectives?  
? How accommodation and utilities are essential for a new business venture? 
? How to create/form contracts with various parties i.e. supplier, vendor, investors. 
? How to manage contract problems through contract management strategy? 
? How to identify funding opportunities? 
? What factors should be considered (strategies) in exploiting funding 
opportunities? 
? How to prepare/develop effective marketing plan and organisational plan? 
Page 3


Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  1 
 
 
 
 
 
 
 
 
 
 
Course : Commerce 
Paper : Entrepreneurship 
Lesson : Mobilising Resources 
Lesson Developer : Dr. Minakshi Paliwal 
Department/College : Department of Commerce,  
Daulat Ram College, 
University of Delhi 
Reviewer’s Name : Dr. Gurmeet Kaur  
Fellow in Commerce, ILLL 
Associate Professor,  
Daulat Ram College,  
University of Delhi 
 
 
 
  
Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  2 
Lesson: Mobilising Resources 
Table of Contents: 
1. Learning Outcomes 
2. Introduction 
3. Types of Business Resources 
4. Notion of Resource Mobilisation 
5. Objectives of Resource Mobilisation 
6. Process of Resource Mobilisation 
7. Accommodation and Utilities for Start-up 
8. Preliminary Contracts 
9. Contract Management 
10. Contract Problems of Start up 
11. Making a Solid Business Contract 
12. Funding Opportunities for Start-ups 
13. Strategies to Exploit Funding Opportunities  
14. Marketing Plan for Start-up 
15. Outlines of an Effective Marketing Plan 
16. Organisational Plan for Start up Enterprise 
  Summary 
   Exercises 
  Glossary 
  Suggested Readings 
1. Learning Objectives: 
This chapter will help the students to develop a sense regarding the process of resource 
mobilisation, making enforceable contracts, identifying funding opportunities, preparing 
marketing and organisational plan for start up enterprises. Broadly, the chapter will give 
students an understanding of: 
? What are different types of business resources? 
? How to mobilise these resources and what are its objectives?  
? How accommodation and utilities are essential for a new business venture? 
? How to create/form contracts with various parties i.e. supplier, vendor, investors. 
? How to manage contract problems through contract management strategy? 
? How to identify funding opportunities? 
? What factors should be considered (strategies) in exploiting funding 
opportunities? 
? How to prepare/develop effective marketing plan and organisational plan? 
Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  3 
2. Introduction: 
Starting a new business venture is a complex process that needs momentous 
resources, not only financial but also non-financial such as manpower, skills, know-
how, intellectual property rights (IPRs), suppliers, customers etc. These resources are 
required to make a business model work. Every business model needs these resources, 
and it is only through the exploitation of these resources a business can generate 
business value and revenue. However, the intensity of importance of these resources 
varies from business to business. For example, a microchip manufacture needs more 
capital intensive production facilities, whereas a microchip designer depends on more 
human capital. Business resources can usefully be grouped under four categories:  
1. Financial resources;  
2. Manpower resources; 
3. Knowledge resources; and  
4. Physical resources. 
 
Figure 1: Types of Business Resources 
 
 
3. Types of Business Resources:  
The details of these resources are presented below: 
3.1. Financial Resources:   
Before starting a new business venture, an entrepreneur needs to secure sufficient 
financial resources in order to be able to operate efficiently and sufficiently well to 
promote business success. Financial resources are also required for start-up 
requirements and operating expenses until the business starts generating profits.  It is 
said that “without adequate finance, no business can survive”. An audit of financial 
resources would include assessment of the following factors:   
? Cost of project 
Business 
Resources 
Financial 
resources 
Knowledge 
resources 
Physical 
resources 
Manpower 
resources 
Page 4


Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  1 
 
 
 
 
 
 
 
 
 
 
Course : Commerce 
Paper : Entrepreneurship 
Lesson : Mobilising Resources 
Lesson Developer : Dr. Minakshi Paliwal 
Department/College : Department of Commerce,  
Daulat Ram College, 
University of Delhi 
Reviewer’s Name : Dr. Gurmeet Kaur  
Fellow in Commerce, ILLL 
Associate Professor,  
Daulat Ram College,  
University of Delhi 
 
 
 
  
Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  2 
Lesson: Mobilising Resources 
Table of Contents: 
1. Learning Outcomes 
2. Introduction 
3. Types of Business Resources 
4. Notion of Resource Mobilisation 
5. Objectives of Resource Mobilisation 
6. Process of Resource Mobilisation 
7. Accommodation and Utilities for Start-up 
8. Preliminary Contracts 
9. Contract Management 
10. Contract Problems of Start up 
11. Making a Solid Business Contract 
12. Funding Opportunities for Start-ups 
13. Strategies to Exploit Funding Opportunities  
14. Marketing Plan for Start-up 
15. Outlines of an Effective Marketing Plan 
16. Organisational Plan for Start up Enterprise 
  Summary 
   Exercises 
  Glossary 
  Suggested Readings 
1. Learning Objectives: 
This chapter will help the students to develop a sense regarding the process of resource 
mobilisation, making enforceable contracts, identifying funding opportunities, preparing 
marketing and organisational plan for start up enterprises. Broadly, the chapter will give 
students an understanding of: 
? What are different types of business resources? 
? How to mobilise these resources and what are its objectives?  
? How accommodation and utilities are essential for a new business venture? 
? How to create/form contracts with various parties i.e. supplier, vendor, investors. 
? How to manage contract problems through contract management strategy? 
? How to identify funding opportunities? 
? What factors should be considered (strategies) in exploiting funding 
opportunities? 
? How to prepare/develop effective marketing plan and organisational plan? 
Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  3 
2. Introduction: 
Starting a new business venture is a complex process that needs momentous 
resources, not only financial but also non-financial such as manpower, skills, know-
how, intellectual property rights (IPRs), suppliers, customers etc. These resources are 
required to make a business model work. Every business model needs these resources, 
and it is only through the exploitation of these resources a business can generate 
business value and revenue. However, the intensity of importance of these resources 
varies from business to business. For example, a microchip manufacture needs more 
capital intensive production facilities, whereas a microchip designer depends on more 
human capital. Business resources can usefully be grouped under four categories:  
1. Financial resources;  
2. Manpower resources; 
3. Knowledge resources; and  
4. Physical resources. 
 
Figure 1: Types of Business Resources 
 
 
3. Types of Business Resources:  
The details of these resources are presented below: 
3.1. Financial Resources:   
Before starting a new business venture, an entrepreneur needs to secure sufficient 
financial resources in order to be able to operate efficiently and sufficiently well to 
promote business success. Financial resources are also required for start-up 
requirements and operating expenses until the business starts generating profits.  It is 
said that “without adequate finance, no business can survive”. An audit of financial 
resources would include assessment of the following factors:   
? Cost of project 
Business 
Resources 
Financial 
resources 
Knowledge 
resources 
Physical 
resources 
Manpower 
resources 
Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  4 
? Working capital requirements 
? Break even analysis 
? Projected income  and balance sheets 
? Cost of capital 
? Availability of financial resources 
? Modes of financing 
? How quickly money is needed 
? The amount of risk involved in the reason for cash 
? The length of time of the requirement of finance 
3.2. Manpower resources:  
Personnel are essential resources for carrying out any productive operation. Without 
personnel/employees (human) no activity in the organisation can be done. Most 
importantly, without human efforts, no organisation can achieve its objectives. 
Therefore, it is vital for every entrepreneur not only to recruit people, but also to train 
them and develop them. A solid assessment of manpower resources should include the 
following factors: 
? Need of manpower 
? Skills required 
? Need of training  
? Employee benefits 
? Performance and incentives 
? Legal compliance 
? Future demand 
3.3. Knowledge resources:  
21
st
 century is the century of knowledge. Therefore, knowledge is also considered as 
strategic resource in modern organisations. It is not only a source of competitive 
advantage but also act as an enables in process of change. Studies revealed that 
organisations that effectively manage their knowledge are more innovative and perform 
better. Assessment process of knowledge resources should consider following aspects: 
? Need of knowledge 
? Need of know-how 
? Need to technology 
? Modus operandi to retrieve knowledge 
? Mechanism to store knowledge 
? Methods of knowledge share 
? Techniques of generating business value from knowledge 
? Technology management 
? Cost of technology 
? In-house R&D 
? Licensing, patenting and franchising  
? Management of IPRs 
Page 5


Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  1 
 
 
 
 
 
 
 
 
 
 
Course : Commerce 
Paper : Entrepreneurship 
Lesson : Mobilising Resources 
Lesson Developer : Dr. Minakshi Paliwal 
Department/College : Department of Commerce,  
Daulat Ram College, 
University of Delhi 
Reviewer’s Name : Dr. Gurmeet Kaur  
Fellow in Commerce, ILLL 
Associate Professor,  
Daulat Ram College,  
University of Delhi 
 
 
 
  
Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  2 
Lesson: Mobilising Resources 
Table of Contents: 
1. Learning Outcomes 
2. Introduction 
3. Types of Business Resources 
4. Notion of Resource Mobilisation 
5. Objectives of Resource Mobilisation 
6. Process of Resource Mobilisation 
7. Accommodation and Utilities for Start-up 
8. Preliminary Contracts 
9. Contract Management 
10. Contract Problems of Start up 
11. Making a Solid Business Contract 
12. Funding Opportunities for Start-ups 
13. Strategies to Exploit Funding Opportunities  
14. Marketing Plan for Start-up 
15. Outlines of an Effective Marketing Plan 
16. Organisational Plan for Start up Enterprise 
  Summary 
   Exercises 
  Glossary 
  Suggested Readings 
1. Learning Objectives: 
This chapter will help the students to develop a sense regarding the process of resource 
mobilisation, making enforceable contracts, identifying funding opportunities, preparing 
marketing and organisational plan for start up enterprises. Broadly, the chapter will give 
students an understanding of: 
? What are different types of business resources? 
? How to mobilise these resources and what are its objectives?  
? How accommodation and utilities are essential for a new business venture? 
? How to create/form contracts with various parties i.e. supplier, vendor, investors. 
? How to manage contract problems through contract management strategy? 
? How to identify funding opportunities? 
? What factors should be considered (strategies) in exploiting funding 
opportunities? 
? How to prepare/develop effective marketing plan and organisational plan? 
Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  3 
2. Introduction: 
Starting a new business venture is a complex process that needs momentous 
resources, not only financial but also non-financial such as manpower, skills, know-
how, intellectual property rights (IPRs), suppliers, customers etc. These resources are 
required to make a business model work. Every business model needs these resources, 
and it is only through the exploitation of these resources a business can generate 
business value and revenue. However, the intensity of importance of these resources 
varies from business to business. For example, a microchip manufacture needs more 
capital intensive production facilities, whereas a microchip designer depends on more 
human capital. Business resources can usefully be grouped under four categories:  
1. Financial resources;  
2. Manpower resources; 
3. Knowledge resources; and  
4. Physical resources. 
 
Figure 1: Types of Business Resources 
 
 
3. Types of Business Resources:  
The details of these resources are presented below: 
3.1. Financial Resources:   
Before starting a new business venture, an entrepreneur needs to secure sufficient 
financial resources in order to be able to operate efficiently and sufficiently well to 
promote business success. Financial resources are also required for start-up 
requirements and operating expenses until the business starts generating profits.  It is 
said that “without adequate finance, no business can survive”. An audit of financial 
resources would include assessment of the following factors:   
? Cost of project 
Business 
Resources 
Financial 
resources 
Knowledge 
resources 
Physical 
resources 
Manpower 
resources 
Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  4 
? Working capital requirements 
? Break even analysis 
? Projected income  and balance sheets 
? Cost of capital 
? Availability of financial resources 
? Modes of financing 
? How quickly money is needed 
? The amount of risk involved in the reason for cash 
? The length of time of the requirement of finance 
3.2. Manpower resources:  
Personnel are essential resources for carrying out any productive operation. Without 
personnel/employees (human) no activity in the organisation can be done. Most 
importantly, without human efforts, no organisation can achieve its objectives. 
Therefore, it is vital for every entrepreneur not only to recruit people, but also to train 
them and develop them. A solid assessment of manpower resources should include the 
following factors: 
? Need of manpower 
? Skills required 
? Need of training  
? Employee benefits 
? Performance and incentives 
? Legal compliance 
? Future demand 
3.3. Knowledge resources:  
21
st
 century is the century of knowledge. Therefore, knowledge is also considered as 
strategic resource in modern organisations. It is not only a source of competitive 
advantage but also act as an enables in process of change. Studies revealed that 
organisations that effectively manage their knowledge are more innovative and perform 
better. Assessment process of knowledge resources should consider following aspects: 
? Need of knowledge 
? Need of know-how 
? Need to technology 
? Modus operandi to retrieve knowledge 
? Mechanism to store knowledge 
? Methods of knowledge share 
? Techniques of generating business value from knowledge 
? Technology management 
? Cost of technology 
? In-house R&D 
? Licensing, patenting and franchising  
? Management of IPRs 
Mobilising Resources 
Institute of Lifelong Learning 
 University of Delhi  5 
Figure 2: Types of Intellectual Property Rights (IPRs) 
 
3.4. Physical Resources:   
Whether it is a small home business or a multinational retail store with multiple 
locations, every business must have the appropriate and adequate physical resources. 
Acquisition of physical resources can be one of the costliest aspects of starting a 
business venture. Therefore, it is essential for entrepreneur to realistically assess the 
need of these resources.  Land, plant, machinery etc. are the examples of physical 
resources.  
 
 
 
 
 
 
 
 
 
 
 
 
 
The following points should be considered in physical resources planning: 
? Current need of resources 
? Future need of resources 
Value Addition 1 
Acquisition of Physical Resources 
Fee Simple Absolute 
(complete control) 
Less than fee simple 
? Purchase ? Easements 
? Gifts and bequests ? Lease 
? Exchange or transfer ? Use permits 
? Dedication ? Joint use 
Source: Gaylan, A. Rasmussen and Micheal, S. Bristor. Physical 
Resource Planning, accessed on http://jhemingway.net/ 
322_323 _ Mats/ NRPA_Text_Chs/ Physical_ Resource_ 
Planning.pdf