What is Mass Media & Types Of Media Video Lecture - Class 7

Ans. Mass media refers to various forms of communication that reach a large audience simultaneously. It includes different types of media such as television, radio, newspapers, magazines, and the internet. Mass media plays a crucial role in disseminating information, entertainment, and shaping public opinion.

Ans. There are several types of media, including: 1. Print Media: This includes newspapers, magazines, brochures, and books that are printed on paper. 2. Broadcast Media: This includes television and radio, where information is transmitted electronically through signals. 3. Digital Media: This includes websites, social media platforms, blogs, podcasts, and online news portals. 4. Outdoor Media: This includes billboards, hoardings, banners, and other advertisements displayed in public places. 5. Social Media: This refers to online platforms where users can create, share, and interact with content, such as Facebook, Twitter, Instagram, and YouTube.

Ans. Mass media has a significant impact on society. It plays a crucial role in shaping public opinion, spreading awareness, and influencing behavior. Mass media can influence society through news coverage, entertainment content, advertisements, and social media platforms. It can shape public discourse, promote cultural values, influence consumer choices, and even impact political outcomes.

Ans. Some advantages of mass media include: 1. Information Dissemination: Mass media provides a platform to share news, information, and knowledge with a large audience simultaneously. 2. Public Awareness: It helps in creating awareness about social, political, and environmental issues, thus promoting social change. 3. Entertainment: Mass media offers entertainment options like television shows, movies, music, and online content that can relax and engage people. 4. Advertising and Marketing: Mass media plays a crucial role in promoting products and services through advertisements, helping businesses reach a wider audience. 5. Education: It can be utilized as a medium for educational purposes, providing learning opportunities and resources to a large number of people.

Ans. The rise of digital media has significantly impacted traditional forms of media. It has brought about a shift in how information is consumed and shared. Traditional forms of media, like newspapers and magazines, have seen a decline in readership as people increasingly rely on digital sources for news and information. Broadcast media has also experienced changes, with online streaming platforms gaining popularity. Additionally, digital media has allowed for more interactive and user-generated content, challenging the traditional one-way communication model of mass media.