Commerce Exam > Commerce Notes > Additional Study Material for Commerce > (HOTS) - Enterprise Marketing, Entrepreneurship, Class 12
(HOTS) - Enterprise Marketing, Entrepreneurship, Class 12 | Additional Study Material for Commerce PDF Download
Q1. You have invented a new device to detect impurities of petrol. Which two advertising media would you use ? (1 mark)
Ans.
(i) Newspapers,
(ii) T.V.
Q2. Haldiram is selling fast food to the customers. Write the name of channel of distribution used by the company. (1 mark)
Ans. Direct channel (zero level of distribution channel).
Q3. A dealer wants to send some gift items of glassware to Delhi from Mumbai. Which type of packaging is needed here ? (1 mark)
Ans. Transport level packaging.
Q4. What is meant by direct channels of distribution ? List any four methods of direct distribution. (6 marks)
Ans. Direct channels of distribution refer to selling the products directly without involving any middlemen or intermediaries. It is also called zero level channel of distribution.
Common methods of direct distribution are :
(i) Direct sale by appointing salesmen.
(ii) Through internet.
(iii) Sale by company’s own retail outlet.
(iv) Sale through mail order, teleshopper’s, etc.
Value Based Question:
Q1. A fast food manufacturing foreign company plans to open chain of cheap fast food centers near the schools in Delhi. According to you what will be the result of this plan ? (3 marks)
Ans.
(i) Bad effect on the health of students.
(ii) Increase in the tendency of using fast food among students.
(iii) Profit to the foreign company.
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