Short Type Questions - Enterprise Marketing, Entrepreneurship, Class 12 | Additional Study Material for Commerce PDF Download

Q1. What is employee management ? (TBQ) (3 marks)
Ans. Employee relationship management is a process that companies use to effectively manage all interactions with employees, ultimately to achieve the goals of the organization.

Q2. Is vendor management different from employee management ? Enumerate. (4 marks)
Ans. Yes, vendor management is different from employee management.

Vendor management is the process of finding, qualifying and doing business with vendors whereas, employee management is the process of effectively managing all interactions with employees, to achieve the goals of the organization.

Q3. Explain the benefits of CRM ? (TBQ) (4 marks)
Ans.
(i) All business data is stored and accessed from a single location. Storing all the data from all departments in a central location gives management and employees immediate access to the most recent data when they need it.
(ii) A 360-degree view of all customer information, knowledge of what customers and the general market wants.

Q4. Which features should a negotiator possess ? (4 marks)
Ans.
(i) Flexible.
(ii) Creative.
(iii) Aware of his strengths and weaknesses.
(iv) Good planner.
(v) Honest.
(vi) Good communicator.
(vii) Patient listener.

Q5. What are the steps involved in planning a negotiation ? (4 marks)
Ans.
(i) Set the objectives clearly in mind.
(ii) Decide in advance, what to do, if negotiation fails.
(iii) Find your needs as well as the needs of other party for negotiation.
(iv) Analyse the key features of other party.
(v) Write topics of discussion, participation schedule of approach, etc.

Q6. State the elements of employee management. (4 marks)
Ans.
(i) Retain valued employees.
(ii) Creating a sense of loyalty and commitment in the employees.
(iii) Motivate employees by offering incentives.
(iv) Satisfy employees by paying adequately and giving them job satisfaction.

Q7. Employee management is a continuous process. Comment. (4 marks)
Ans. Employee management is a continuous process as it involves the following steps :
(i) Listen to the employees continuously to understand them.
(ii) Assess the current level of employee’s commitment.
(iii) Identify the problem areas which lead to dissatisfaction of employees.
(iv) Act upon the problem areas and take action to solve these problem areas.

Q8. What are the activities involved in Human Resource Planning ? (4 marks)
Ans.
(i) Determining the number and type of personnel required to fill the vacant job positions of an organisation.
(ii) Employing people.
(iii) Training and development of employees.
(iv) Performance appraisal including feedback.
(v) Motivation by offering financial and non-financial incentives.
(vi) Compensation or remuneration of employees keeping in mind their qualifications and other factors.
(vii) Providing social security and welfare of people.
(viii) Review and audit of personnel policies and procedures.

Q9. Explain quality management. (4 marks)
Ans. Quality assessment is estimation of level of quality being achieved. Quality control, on the other hand, includes action taken to eliminate unacceptable products. Quality control includes :
(i) Prevention of occurance of faults.
(ii) Detection of faults as soon as they occur.
(iii) Rectifying it at the earliest.