Engage | Design Thinking - Class 6 PDF Download

Purpose

• Ensure prototype solution matches the need of targeted users.
• Generate ideas that you may not have thought of. and weed out misfit ideas
• Identify blind-spots in our ideas.
• To fail early and cheaply.
  

Methods & Tools

1. Story Telling: Giving voice to your persona’s story
2. Co-Creation with Users: Sharing your solution ideas to the user using various methods/tools and then integrating the feedbacks and comments into the solution idea that will better meet the user’s need.
3. Storyboarding: Visually describes series of activities of the solution idea. Each team member draws the touch-point of your idea.

Storytelling

Storytelling is the most powerful way to put your ideas into the world today. Storytelling is basically giving voice to your persona’s story which you have developed in the experiment phase (ideal user experience journey).

Storytelling can be done using:

• Storyboard: visual illustration of your idea
• Prototypes: developing and testing ideas at early stage before large scale implementation.
• Role Play: to act out the experience to give better understanding of your idea.

(i) Persona

(ii) Ideal User Experience Journey

(iii) Prototypes

You have your persona, Ideal User Experience Jouryney and prototypes. Now make your solution concept more visual by storyboarding

Storyboarding

Storyboarding is a visual illustration of your idea for the easy and effective communication with the users. Storyboard will include your persona, need statement, solution illustrations, and impact or end result of the solution concept.

Storyboard: Visual Story

Purpose

• To graphically describe user ’s activities, your design idea and communicate the idea more effectively to the users.
• To create story narratives

Storyboarding your Persona’s Story

Brainstorm how you intend to illustrate your persona’s story in a coherent manner including the narratives into the storyboard canvas [Annexture] and then start drawing.

Co-Creation

Co-creation involves engaging the target users early in the development process of your solution ideas in order to enhance and refine the ideas. By eliciting user’s feedback and suggestions, you can better understand user needs and desires, and refine and improve solution ideas.

Purpose

• Early feedback on proposed ideas and solutions;
• To better user-generation ideas and contents;
• Idea improvements;
• New creative possibilities;
• Better user acceptance and buy-in;
• Early user communication

Co-Creation with target users can be done using

• Storyboard
• Role play
• Prototype

Steps involved in Co-creation session is show in the diagram below