Introduction of Mass Media - Class 6 PDF Download

What is Mass Media?

Mass Media is a medium to communicate the large masses whether oral, written, or broadcast to a larger audience. There was a time when people use to switch on the radio for listening bulletin information or pick up the newspaper for reading daily headlines and information to know what is going on in the world all-around with a cup of tea in their hands.

But with time, technology has changed and there are other media introduced to convey information to the masses such as:

• Books and Magazines
• Televisions
• Internet videos
• Films and
• Documentaries

Types of Mass Media

There are various types of mass media we people, even the children who are at home watching cartoons and geography channels is also a kind of mass media.
We human beings, today, is surrounded by various types of Mass Media which influences our life. Through oral, written, and broadcast media, all age groups get knowledge, information, and entertainment.

There are 6 types of Mass Media:

• Traditional Media
• Print Media
• Electronic Broadcasting Media
• Outdoor Media
• Transit Media
• Digital Media or New Media

There are various types of mass media that provide us with various types of Political, Religious, Economics and Social related news and information to the masses or larger audience through print media or digital media.
Each media has its significance in some or the other way. For example newspapers, a print provides news headlines and information in rural areas and urban areas as well as a TV which also provides information, news and entertainment shows through a digital medium.

Traditional Media

Depending on their native language and culture, people have created many modes of communication. Traditional media is one of the oldest forms of mass media for passing down traditions and culture from generation to generation. Communication tools have evolved as a result of societal ideas, conventions, rituals, and practises. For millennia, traditional media has passed down indigenous modes of communication. Furthermore, the sort of mass media used by each culture and civilization differed, as each culture had its own channels for communicating with a large audience. Folk music, dances, folktales, and folklore, as well as paintings, sculptures, stupas, statues, and fairs, festivals, rural or community radio, and announcement mediums such as nagada, are examples of traditional media.

There are various forms of Traditional media:

• Painting, Sculptures, Inscriptions, Statues, and Stupas
• Motifs and Symbols
• Announcements made by beating drums or ‘nagada’
• Shadow Puppetry and String Puppetry
• Storytelling
• Fairs and Festivals
• Rural Radio

Print Media

Print media, to put it simply, is the printed form of information and news. Printed documents had to be handwritten before the printing press, which made widespread communication nearly impossible. Print media is one of the most basic types of mass communication, which makes it incredibly popular and convenient for reaching a broad audience. Newspapers are the second-oldest kind of mass media after conventional mass media, since for a long time, the general population relied on newspapers to keep up with what was going on in their communities and throughout the world. Initially, print media referred to newspapers, but it has since extended to include magazines, tabloids, promotional pamphlets, journals, books, novels, and comic books.

There are various forms of Print Media:

• Newspapers (broadsheet and tabloid)
• Periodicals, Newsletters, and Magazines (general or specific interest)
• Journals
• Books, Novels and Comics
• Brochures, Leaflets and Pamphlets

Electronic Broadcasting Media

Electronic Broadcasting is simply the sharing of audio and video information to many people through the internet. Initially, the term ‘broadcasting’ referred to distributing seeds across a prominent area on farms. Because it appeals to both the aural and visual senses, Electronic broadcast allows even an illiterate individual to quickly receive news, making it one of the most profitable kinds of mass communication. Radio and television were introduced after newspapers were employed as the primary form of mass communication for centuries. During conflicts, radio was the primary source of news and sports and entertainment for the general people.

There are various Electronic Broadcasting Medium:

• Television
• Radio
• Traditional Telephone
• Film/Movie/Motion Picture
• Video Games
• Audio Recording and Reproduction

Outdoor Media

Outdoor media is also known as Out-of-Home Media, and it focuses on transmitting information and news to the general audience when they are not at home. Display advertising and drawing folks to new products, a social cause, or any growth or change in society are important to outdoor media. Branding can be observed on buildings, streets, electric polls, roadside, automobiles, screens, kiosks, and other places. Billboards, banners, posters, brochure distribution, ComPark Advertising, and Wallscape are only a few examples of the most common forms of mass media used for commercial and public welfare advertising.

Various forms of Outdoor Media are:

• Billboards or Bulletins
• Inflatable Billboards
• Mobile Billboards
• Banner
• Lamppost Banners
• Posters
• Signs and Placards
• Blimps, Skywriting
• Brochure distribution
• ComPark Advertising
• Wallscape

Transit Media

The notion of advertising and information transmission when customers are “on the go” in public spaces or transportation is central to Transit Media. Transit media is heavily employed for large commercial advertising to millions of individuals that travel the country’s streets and highways every day with the goal of “driving home a message.” Display advertising on automobiles and public transit are examples of this. Although some may believe that this sort of mass media is obsolete or inefficient, it is commonly visible on the sides of buses, subway carriages, and transit stops where passengers board or exit from public transportation.

Forms of Transit media are:

• Bus Advertising
• Taxi Advertising
• Rail Advertising

Digital Media or New Media

Because of its quicker dissemination speed and superior digital technology, the Internet has dramatically taken over all sorts of mass media. Active creators of material and information in New Media, interactive two-way communication. The Internet is a highly interactive mass medium that may be characterized simply as a “network of networks.” Thanks to its masterful integration of all major forms of media, it has swiftly risen to prominence as the media’s epicenter. You may now use the Internet to access news websites, broadcast TV shows, and listen to online radio, known as the convergence of mass media.

Digital Media forms are:

• Emails
• Websites
• Social Media and Networking
• Blogging and Vlogging
• E-forums and E-books
• Computer Animations
• Digital Videos
• E-Commerce
• Virtual world and Reality
• Webcast and Podcast