AYUSH’ denotes Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homoeopathy. With people from different countries of the world coming to India for treatment in large numbers, India has emerged as one of the fastest growing Medical Tourism Centres in Asia. Market size of the AYUSH sector has grown by 17% p.a. from 2014 to 2020 and it is further projected to reach 23.3 billion US Dollars in FY 2022. With an aim to further boost Medical Tourism, the government has launched ‘Heal in India’ programme. In a bid to promote the traditional medicine industry Prime Minister Modi in April this year announced that India will soon launch `AYUSH mark’ which will provide authenticity to AYUSH products made in India. He also announced a special visa category for those who want to travel to the country to avail of AYUSH therapies.
Role of AYUSH in realizing the dream of ‘New India’:
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