Qualitative & Quantitative Data - Data Interpretation Notes

Introduction

Quantitative research is useful in order to gain an understanding of the underlying opinions, motivations, and reasons. It gives insights into the problems. Also, quantitative research helps to develop the ideas and hypothesis. Whereas qualitative research is also useful in uncovering the trends, ideas and opinions, and gives deeper insights into the problem.

Definition

• Qualitative Research: Qualitative research is used to gain an understanding of human behaviour, intentions, attitudes, experience, etc., based on the observation and the interpretation of the people. It is an unstructured and exploratory technique that deals with the highly complex phenomena which are not possible. This kind of research is usually done to understand the topic in-depth. It is carried out by taking the interview with the open-ended questions, observations which are described in words, and so on.
• Quantitative Research: Quantitative research method relies on the methods of natural sciences, that develops hard facts and numerical data. it establishes the cause and effect relationship between two variables using different statistical, computational, and statistical methods. As the results are accurately and precisely measured, this research method is also termed as “Empirical Research”. This type of research is generally used to establish the generalised facts about the particular topic. This type of research is usually done by using surveys, experiments, and so on.

Differences Between Qualitative and Quantitative Research

Quantitative research is a more methodical approach to solving problems by generating and using data, this method is much more methodical in solving. This form of research is used in quantifying data and variables into concrete data. The surveys used in the Quantitative Research includes online surveys, paper surveys and other forms of survey used to complete the research.