Class 11 Exam  >  Class 11 Notes  >  Class 11 English Grammar  >  Format, Types & Examples: Advertisement

Format, Types & Examples: Advertisement | Class 11 English Grammar PDF Download

What is an Advertisement?

  • An advertisement is a paid, non-personal, public communication about causes, goods and services, ideas, organisations, people and places, through means such as direct mail, telephone, print media like newspapers and magazines, radio, television, and the internet. Their content is brief, words limited and sentences not necessarily grammatically correct. A brief description of the products or services advertised and contact address/ phone number/ e-mail must be included in advertisements.
  • An advertisement for the classified columns in a newspaper should be brief as the price to be paid for the advertisement very much depends on the space taken.
  • An advertisement is a kind of public announcement asking for or offering services or buying and selling property, goods, etc. or giving information about missing persons, pets, etc. It is a potent medium deliberately used to influence the minds, tastes, and even motives of the masses. It is an announcement made through a popular medium to target a large number of people.

Format, Types & Examples: Advertisement | Class 11 English Grammar

 Classified Advertisement

Look at the following classified ads from the newspapers:

1. Computer

  • RENT/Sales/Purchase Computer, Also Buy/Sales Computer Parts, Upgrade, AMC, Repair, UPS, Printer & Internet. Ph: 27184842, 27181315, 98190179169, 522114-L
  • SALE Pentium-Ill @ 14800, Celeron 500Mhz @ 10900, Pentium-II 266Mhz @ 9800, Pentium-I 166Mhz @ 7500,486 @ 3500. 27181315, 27184842, 9810179169, 522115-L

2. Health & Physical Fitness

  • FEEL Frozen, full range of world-class beauty services, credit card accepted also. Contact Majid 9810585626. 9810561813.   521019-L
  • ENTER the world of paradise relaxing, soothing, mind-blowing tension-free massage, “Relax” Contact 9810217510.    521532-L

3. Horticulture

  • LANDSCAPING OF FARMHOUSE, Factory, houses & terrace garden etc. All type of plants & seasonal flowers variety available. Krishan Kumar 9811072404, 26804352.    HK-574-RD

4. Interior Decoration

  • RARE Crystal porcelain curios stone, wood, books, paintings Connoisseures only, Vijay 9810110671 and 26464660, 26473217, Delhi    IM-410-CA
  • SPECIALIST Aluminium Door/Window Partition. Devendra Industries Sarai Rohilla. Ph: 25758224, 9811397642, 25054122    AC-2063-CA

5. Kennel & Livestock

  • GENUINE pedigree dogs from Delhi’s genuine Kennel pick any Lhasa Dalmatian, Spitz, Boxer, German Shepherd, Labrador, Dachshund. Ph: 25176456, 25119180, 9811172134.    KP-876-CA
  • VINAKO offer cute toy black & golden Pom, Poodle, Tan Dachsund, Black Cocker Spaniel, Dalmatian, Golden Retriever, Labrador; GSD GreatdanesBoxer pups. A-2 Naraina 25796911-22, 9810037770    NV-1204-CA

6. Lost & Found

  • LOST Lease Deed of Property No-15A/4, East Patel Nagar, New Delhi. If found return it to Owner on this same address. Shakuntla.    62538-CA
  • We Lost From C-102501 to 102510 & Form E-161236. Finder PI. Cont. Jyoti Farm Eqp. & Fab., C-160, Naraina Ind. Area Ph-I, Nd-28 NV-1199-CA

7. Matrimonial

  • RC GIRL fair & slim from reputed family working in KSA as staff nurse 27/163 coming on leave. Contact 011-27284177, 0482-643439    AC-2045-CA
  • ALLIANCE invited for Keralite Christian CSI boy 27/175, working in Ltd Co from employed girl. Apply with Photo to Box 62684-CA Hindustan Times, New Delhi – 110001

8. Motor Vehicle

  • FOREIGN Consultants Cielo Gle 1996 last. Original single owner, beautiful excellent condition. 50,000 kms. Fully loaded. # 25738697.    MK -2156-CA

9. Packers & Movers

  • GEETA Packer & Movers for household goods car by Maruti Trailer, local shifting, branches all over India. 011-23521510, 9810200793.    520927-L
  • GLOBAL Packer & Mover (R) h. hold Indl. cars dom/Intl by sea & Air Br in all main cities 011-23625665 9810410548 Noida 9868064138.    521619-L

10. Property

  • DLF/Sushant Lok, plots/bungalow/flats, shops/ showrooms/offices. Kashyap Estate Consultant: 26101326, 26108165, 9810006767, 9810053788. 521432-L

11. For Sale

  • PHOTOCOPIERS xerox 102RE Rs. 18000/- quality product, all makes, rental also Cont: Manish Tel- 25790211. Xerox Rs. 8000/- onwards, moneyvalue. NV-1155-CA
  • BRAND New, German Dish Washer (Famous Miele), with original packing, also Three Year used, Large size Deep Freezer (German Miele) and some Vietnamese Furniture with fine Mother of Pearl work for Sale. Contact-9810111112/26857738/26862277.  62388-CA

12. Travel & Tours

  • 4N/5DYS Manali Rs. 5999/- P. cpl. inclusive Del- Manali-del Trfs on Map plan. Goa 3n/4d Rs. 5999/- on CP. Contact:- 26155610, 26140308.    522249-L
  • 19% off on Indian Airlines, 11% off on Jet Airways, 17% off on Air Sahara, free home delivery. Contact: 27481609, 27481610 (24 hours).    522116-L

13. Situation Vacant

  • Wanted a smart lady personal secretary for Director. Convent Educated, Handsome Salary and Perks. Contact : Saraswati House (P) Ltd., Darya Ganj, New Delhi-110002    55216-SK

Main Characteristics of Classified Advertisements

  • They are categorised into columns according to different classes.
  • They are written in short catchy phrases and words.
  • The language used is simple, factual and formal.
  • They are short, concise and to the point.
  • All the relevant information is provided.
  • Contact name and address is given.
  • They are written in a box to attract attention.

Commercial Advertisements

Commercial advertisements are inserted by leading manufacturers, establishments, organisations etc. for the publicity and promotion of their products, services or some event.

Main Characteristics:

  • Designed for commercial purposes.
  • More space, more expensive in terms of advertising costs.
  • Visually attractive — varying font size or shape.
  • Language: colourful and lucid — catchy slogans, punch lines, witty expressions and pictures or sketches.
  • Proportionate spacing.

Essential Details:

  • Name of the company/institute/organisers, etc.
  • Details regarding the product/event/educational course etc.
  • Special offers of discount, if any
  • Address of the company/institute/organisers, etc.
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