Introduction:
In a bid to make the online world and e-commerce more authentic and less misleading for users, the Union government has unveiled a framework of standards to curb fake online reviews and unverified ratings. Formulated by the Bureau of Indian Standards, it’ll be applicable to any organisation which publishes consumer reviews online and will cover both solicited and unsolicited kinds of reviews. According to Consumer Affairs Secretary Rohit Kumar Singh, India probably is the first country in the world to formulate a standard for online reviews. It was necessitated because of the vital role online reviews play in making purchase decisions on e-commerce platforms and increasing incidents of consumers being misled into buying online products and services. Initially, they’ll be voluntary, but the government will consider making them mandatory in case the menace of fake reviews continues on the online platforms, as per the Consumer Affairs Secretary.
Framework for safeguarding and protecting consumer interest:
Need for regulation:
Challenges before the government:
Way forward
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