Interview Preparation Exam > Interview Preparation Notes > Guesstimates > Estimate the annual sales of the Indian e-commerce industry
Estimate the annual sales of the Indian e-commerce industry | Guesstimates - Interview Preparation PDF Download
To estimate the annual sales of the Indian e-commerce industry, we can follow these steps:
1. Determine the population of India
As of 2021, the population of India is approximately 1.39 billion people.
2. Find the percentage of the population with internet access
According to Datareportal, in 2021, around 624 million people in India have access to the internet. So, the percentage of the population with internet access is (624 million / 1.39 billion) x 100 = 44.89% (approximately 45%).
3. Estimate the percentage of the population that shops online
Considering that not everyone with internet access shops online, let's assume that 60% of the people with internet access shop online. This percentage can vary depending on factors such as age, income, and location.
4. Calculate the number of online shoppers
Based on the above assumptions, the number of online shoppers in India would be 45% (population with internet access) x 60% (percentage of people shopping online) x 1.39 billion (total population) = 376.2 million.
5. Estimate the average annual spend per online shopper
This can be tricky as the spending habits of online shoppers vary greatly. However, for the sake of this guesstimate, let's assume that the average annual spend per online shopper is INR 15,000 (around $200). This value accounts for a wide range of products and services, including electronics, clothing, groceries, and other items.
6. Calculate the annual sales of the Indian e-commerce industry
Now, we can estimate the annual sales of the Indian e-commerce industry by multiplying the number of online shoppers by the average annual spend per shopper:
376.2 million (online shoppers) x INR 15,000 (annual spend per shopper) = INR 5,643,000 million.
So, the estimated annual sales of the Indian e-commerce industry are INR 5.643 trillion or approximately $76 billion. Keep in mind that this is an estimation based on several assumptions, and the actual figure may vary.
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