Commerce Exam > Commerce Notes > Business Studies (BST) Class 12 > Direct and Indirect Questions - Marketing Management
Direct and Indirect Questions - Marketing Management | Business Studies (BST) Class 12 - Commerce PDF Download
Direct Questions
Introduction
1. What is the market?
2. What is marketing?
3. State the pillars of marketing.
4. What are features of marketing?
5. What is difference between Need and want?
6. Exchange is referred to as the essence of marketing. Why?
7. For any exchange to take place, what are conditions that are to be satisfied?
8. What can be marketed?
9. Who is the marketer?
10 .Can buyer be the marketer?
11. Define Marketing management.
12. Management of marketing involves process .Name steps
13. Explain 5 marketing philosophies and differentiate between them
14. Explain Functions of marketing.
15. What is marketing mix and discuss its elements.
Product
1. What is product
2. In marketing, product is a mixture of tangible and intangible attributes. How?
3. “From customer’s pint of view, product is bundle of utilities. “In light of this statement, explain three types of utilities or benefits offered by product.
4. What do you mean by Product mix
5. Explain three elements of Product mix
6. Define Branding
7. Explain Brand, Brand name, Brand Mark and Trade mark.
8. What are advantages of branding to customer and marketer
9. What are characteristics of good brand name?
10. Define Packaging
11. Explain three levels of Packaging with example
12. Why has packaging become important?
13. Explain how Packaging acts as silent salesman?
14. Define Labelling
15. Name 12 things which are normally mentioned on labels of the products
16. Draw the label of shampoo bottle
17. “Labels perform important functions in marketing of products” How?
Place
1. What do you mean by Physical distribution /Physical distribution mix/ Place mix?
2 What are the two major decisions relating to Physical distribution mix ?
3. What do you mean by Channels of Distribution?
4. Name and draw different types of channels of Distribution. Give one example each
5. Give 4 examples of direct channels.
6. Explain factors affecting choice of channels.
7. Explain four components of Physical distribution
8. Firm has to strike a balance between the cost of warehousing and the level of customer service. How?
9. Name the four major factors determining inventory levels.
10. Firm has to strike a balance between the cost of inventory and the level of customer service. How?
Price
1. Define Price?
2. What is Price Mix?
3. Explain six factors affecting determination of price of a product.
4. Explain four Pricing objectives.
Promotion
1. What do you mean by promotion?
2. What do you mean by promotion mix?
3. Define advertising.
4. Discuss features of advertising.
5. What are advantages of advertising?
6. Are critics justified in raising objections against advertising?
7. Define personal selling.
8. Discuss features of personal selling
9. Write six qualities of good salesman.
10. Define Sales promotion.
11. Name 11 sales promotion techniques with example
12. Define Public Relations.
13. Discuss methods or tools for Public Relations.
14. Discuss importance of Public Relations.
Indirect questions
1. Goods are not bought but they have to be sold “Which marketing concept is highlighted here ?
2. Identify tool of promotion mix from following statement
(a) It is highly flexible as message can be adjusted as per situation
(b) It include shorty term incentives to boost sales
(c) It aims at creating and managing successful relations with public
The document Direct and Indirect Questions - Marketing Management | Business Studies (BST) Class 12 - Commerce is a part of the Commerce Course Business Studies (BST) Class 12.
All you need of Commerce at this link: Commerce
|
53 videos|208 docs|49 tests
|
FAQs on Direct and Indirect Questions - Marketing Management - Business Studies (BST) Class 12 - Commerce
| 1. What is marketing management in commerce? |  |
Ans. Marketing management in commerce refers to the process of planning, organizing, implementing, and controlling marketing activities within an organization to achieve its marketing objectives. It involves analyzing market trends, identifying target customers, developing marketing strategies, and monitoring the performance of marketing activities to ensure business growth and profitability.
| 2. How does marketing management contribute to the success of a business? | |
Ans. Marketing management plays a crucial role in the success of a business by effectively promoting products or services, creating brand awareness, attracting customers, and generating sales. It helps in understanding customer needs and preferences, identifying market opportunities, and developing competitive strategies to gain a competitive edge in the industry.
| 3. What are the key components of marketing management? | |
Ans. The key components of marketing management include market research, product development, pricing, promotion, and distribution. Market research helps in understanding consumer behavior and identifying market trends. Product development involves creating and improving products or services to meet customer needs. Pricing determines the value of the product or service. Promotion involves advertising and other promotional activities, while distribution ensures the availability of products to customers.
| 4. How can marketing management help in building strong customer relationships? | |
Ans. Marketing management helps in building strong customer relationships by focusing on customer satisfaction and loyalty. It involves understanding customer needs, preferences, and buying behavior to offer personalized products or services. Effective communication and relationship-building strategies, such as customer relationship management (CRM), can be implemented to engage customers, address their concerns, and provide superior customer service.
| 5. What are the current trends and challenges in marketing management? | |
Ans. Some current trends in marketing management include the use of digital marketing strategies, social media marketing, personalized marketing, and data-driven decision-making. Additionally, marketing managers face challenges such as increased competition, changing consumer behavior, rapid technological advancements, and the need to adapt to evolving market trends. They need to stay updated with industry trends, leverage technology, and adopt innovative marketing strategies to overcome these challenges and stay ahead in the market.
About this Document
|
3.8K Views |
|
4.98/5 Rating |
|
Nov 24, 2024 Last updated |
Document Description: Direct and Indirect Questions - Marketing Management for Commerce 2024 is part of Business Studies (BST) Class 12 preparation.
The notes and questions for Direct and Indirect Questions - Marketing Management have been prepared according to the Commerce exam syllabus. Information about Direct and Indirect Questions - Marketing Management covers topics
like Product, Indirect questions and Direct and Indirect Questions - Marketing Management Example, for Commerce 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises and tests below for Direct and Indirect Questions - Marketing Management.
Introduction of Direct and Indirect Questions - Marketing Management in English is available as part of our Business Studies (BST) Class 12
for Commerce & Direct and Indirect Questions - Marketing Management in Hindi for Business Studies (BST) Class 12 course.
Download more important topics related with notes, lectures and mock test series for Commerce
Exam by signing up for free. Commerce: Direct and Indirect Questions - Marketing Management | Business Studies (BST) Class 12 - Commerce
Description
Full syllabus notes, lecture & questions for Direct and Indirect Questions - Marketing Management | Business Studies (BST) Class 12 - Commerce - Commerce | Plus excerises question with solution to help you revise complete syllabus for Business Studies (BST) Class 12 | Best notes, free PDF download
Information about Direct and Indirect Questions - Marketing Management
In this doc you can find the meaning of Direct and Indirect Questions - Marketing Management defined & explained in the simplest way possible. Besides explaining types of
Direct and Indirect Questions - Marketing Management theory, EduRev gives you an ample number of questions to practice Direct and Indirect Questions - Marketing Management tests, examples and also practice Commerce
tests
|
Explore Courses for Commerce exam
|
|
Signup for Free!
Signup to see your scores go up within 7 days! Learn & Practice with 1000+ FREE Notes, Videos & Tests.
Related Searches
Extra Questions
,Summary
,past year papers
,Direct and Indirect Questions - Marketing Management | Business Studies (BST) Class 12 - Commerce
,video lectures
,practice quizzes
,Free
,Viva Questions
,Direct and Indirect Questions - Marketing Management | Business Studies (BST) Class 12 - Commerce
,Exam
,MCQs
,shortcuts and tricks
,mock tests for examination
,Semester Notes
,Direct and Indirect Questions - Marketing Management | Business Studies (BST) Class 12 - Commerce
,Important questions
,Previous Year Questions with Solutions
,study material
,ppt
,Sample Paper
,Objective type Questions
;
Additional Information about Direct and Indirect Questions - Marketing Management for Commerce Preparation
Direct and Indirect Questions - Marketing Management Free PDF Download
The Direct and Indirect Questions - Marketing Management is an invaluable resource that delves deep into the core of the Commerce exam.
These study notes are curated by experts and cover all the essential topics and concepts, making your preparation more efficient and effective.
With the help of these notes, you can grasp complex subjects quickly, revise important points easily,
and reinforce your understanding of key concepts. The study notes are presented in a concise and easy-to-understand manner,
allowing you to optimize your learning process. Whether you're looking for best-recommended books, sample papers, study material,
or toppers' notes, this PDF has got you covered. Download the Direct and Indirect Questions - Marketing Management now and kickstart your journey towards success in the Commerce exam.
Importance of Direct and Indirect Questions - Marketing Management
The importance of Direct and Indirect Questions - Marketing Management cannot be overstated, especially for Commerce aspirants.
This document holds the key to success in the Commerce exam.
It offers a detailed understanding of the concept, providing invaluable insights into the topic.
By knowing the concepts well in advance, students can plan their preparation effectively.
Utilize this indispensable guide for a well-rounded preparation and achieve your desired results.
Direct and Indirect Questions - Marketing Management Notes
Direct and Indirect Questions - Marketing Management Notes offer in-depth insights into the specific topic to help you master it with ease.
This comprehensive document covers all aspects related to Direct and Indirect Questions - Marketing Management.
It includes detailed information about the exam syllabus, recommended books, and study materials for a well-rounded preparation.
Practice papers and question papers enable you to assess your progress effectively.
Additionally, the paper analysis provides valuable tips for tackling the exam strategically.
Access to Toppers' notes gives you an edge in understanding complex concepts.
Whether you're a beginner or aiming for advanced proficiency, Direct and Indirect Questions - Marketing Management Notes on EduRev are your ultimate resource for success.
Direct and Indirect Questions - Marketing Management Commerce
The "Direct and Indirect Questions - Marketing Management Commerce Questions" guide is a valuable resource for all aspiring students preparing for the
Commerce exam. It focuses on providing a wide range of practice questions to help students gauge
their understanding of the exam topics. These questions cover the entire syllabus, ensuring comprehensive preparation.
The guide includes previous years' question papers for students to familiarize themselves with the exam's format and difficulty level.
Additionally, it offers subject-specific question banks, allowing students to focus on weak areas and improve their performance.
Study Direct and Indirect Questions - Marketing Management on the App
Students of Commerce can study Direct and Indirect Questions - Marketing Management alongwith tests & analysis from the EduRev app,
which will help them while preparing for their exam. Apart from the Direct and Indirect Questions - Marketing Management,
students can also utilize the EduRev App for other study materials such as previous year question papers, syllabus, important questions, etc.
The EduRev App will make your learning easier as you can access it from anywhere you want.
The content of Direct and Indirect Questions - Marketing Management is prepared as per the latest Commerce syllabus.
|
© EduRev
|
Education Revolution
|
Follow Us
|
Signup to see your scores
go up within 7 days!
Access 1000+ FREE Docs, Videos and Tests
Takes less than 10 seconds to signup