Humanities/Arts Exam > Humanities/Arts Notes > Sociology Class 12 > Question for Practice - Mass Media and Communications
Question for Practice - Mass Media and Communications | Sociology Class 12 - Humanities/Arts PDF Download
2 Marks Question
1 What is meant by the term infotainment?
2 How does mass media bridge the gap between rural and urban areas?
4 Marks Question
1 In independent India, Jawaharlal Nehru, the first prime minister, called upon the media to function as the “watchdog of democracy”. Why?
OR
What is the mass media expected to do in order to function as the “ watchdog of democracy”?
2 What were the reasons for the amazing growth in Indian language newspapers?
6 Marks Question
1 Discuss the role of radio broadcasting in newly free India.
2 In what ways has Globalisation affected the print media
3 Discuss the role of TV broadcasting in newly free India.
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FAQs on Question for Practice - Mass Media and Communications - Sociology Class 12 - Humanities/Arts
| 1. What is mass media and communications in the context of humanities and arts? |  |
Mass media and communications, in the context of humanities and arts, refer to the study and analysis of various forms of media, such as television, radio, newspapers, magazines, and the internet, and how they shape and influence society and culture. It involves examining the impact of media on individuals and communities, as well as exploring the role of media in disseminating information, entertainment, and promoting social and political change.
| 2. How has mass media transformed the way we communicate and consume information? | |
Mass media has significantly transformed the way we communicate and consume information. With the rise of television, radio, and the internet, access to news, entertainment, and knowledge has become more immediate and widespread. It has enabled the dissemination of information to a global audience, breaking down geographical barriers. Additionally, mass media has facilitated the development of social media platforms, allowing individuals to interact, share opinions, and participate in public discourse on a larger scale.
| 3. What are the ethical challenges associated with mass media and communications? | |
There are several ethical challenges associated with mass media and communications. One major concern is the dissemination of inaccurate or misleading information, which can lead to misinformation and manipulation of public opinion. Privacy issues also arise, as mass media often invades personal space and compromises confidentiality. Moreover, the influence of advertising and commercial interests on media content raises questions about objectivity and integrity. Lastly, the portrayal of certain groups or individuals in a biased or stereotypical manner can perpetuate discrimination and prejudice.
| 4. How has the internet revolutionized mass media and communications? | |
The internet has revolutionized mass media and communications in various ways. It has democratized access to information, allowing individuals to become content creators and share their perspectives on a global platform. The rise of social media has facilitated the rapid spread of news and opinions, enabling citizen journalism and grassroots movements. Additionally, the internet has challenged traditional media outlets by providing alternative sources of news and entertainment. However, it has also given rise to issues such as misinformation, online harassment, and the erosion of privacy.
| 5. How does mass media influence public opinion and shape cultural norms? | |
Mass media plays a significant role in influencing public opinion and shaping cultural norms. Through its various channels, such as news reporting, entertainment, and advertising, mass media can shape public perception, values, and beliefs. It has the power to construct narratives, highlight certain issues, and marginalize others. Media representation of different social groups, ideologies, and lifestyles can contribute to the formation of cultural norms and influence social behavior. However, it is important to critically analyze media messages and be aware of potential biases and agendas.
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