Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as: Q. Assertion (A): The design of the product contributes to making the product attractive to the target customers. Reason (R): Customer support services are very effective in bringing repeat sales from the customers and developing brand loyalty for a product.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as: Assertion (A): Advertising is an impersonal form of communication. Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as: Q. Assertion (A): Personal selling plays a very important role in the introduction stage of a new product. Reason (R): Personal selling helps in persuading customers about the merits of the product.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as: Q. Assertion (A): That part of a brand, which can be spoken is called a brand name. Reason (R): That part of a brand which can be recognised but which is not utterable is called trade mark.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Directions: In the following questions, a statement of Assertion (A) is followed by a statement of Reason (R). Mark the correct choice as: Q. Assertion (A): In personal selling a direct face to-face dialogue takes place that involves an interactive relationship between the seller and the buyer. Reason (R): Personal selling allows a salesperson to develop personal relationships with the prospective customers, which may become important in making sale.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A): Marketing management is the marketing concept in action. Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A): A product may be both a consumer good and an industrial good at the same time. Reason (R): A product that is a convenience good to one person may be shopping good or speciality good to another person.

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A): Marketing adds value to the product by storing it from the time of its manufacture to the time it is needed. Reason (R): It is place utility. In order to have value an item must be in the right place.

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A): Marketing mix is a mix of markets for optimum sales. Reason (R): Marketing mix connotes four P’s-product, price, promotion and physical distribution of goods.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A): Technological advancement in the transportation industry has helped in bringing markets closer Reason (R): With the advancement in technology, manufacture can deliver their products to retailers and wholesaler more quickly and in cost effective manner.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A): The marketing concept is a way of thinking or a management philosophy that affects most efforts of the organisation. Reason (R): Marketing concept is based on product orientation.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A): Selling is the heart of marketing. Reason (R): Marketing is wider in scope than selling.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A): Standardising and grading mean the same thing. Reason (R): Standardising and grading are basic marketing functions, but while assigned grades attest the quality of products such as eggs, milk, wheat etc. standardising aims at maintenance of uniform size and quality standards.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A): Customer becomes the focal point in marketing concept. Reason (R): In marketing concept, customer orientation places the customer at the beginning as well as at the end of the business cycle.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A): Marketing mix refer to all or a particular combination of activities a firm uses in marketing its products. Reason (R): If consists of the product itself, channels of distribution, pricing and promotion and a firm must decide which combination of these elements will best accomplish its marketing objectives.

Both (A) and (R) are true, and (R) is the correct explanation of (A).

Both (A) and (R) are true, but (R) is not the correct explanation of (A).

Marketing Management- Assertion and Reason Type Questions Free MCQ Practice Test with Solutions

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