Market research traditionally entails surveying consumers about why they buy and use particular products and brands. Observational research-actually watching consumers shopping and interacting with products-is now increasingly used by market researchers to supplement survey. Market researchers claim that observational research yields information about consumer behavior that surveys cannot provide.
Which one of the following, if true, provides the strongest support for the market researchers’ claim?
All SwiftRail partners agree that its primary purpose should be to create a new world-class station that vastly improves the experience of passengers as they enter and leave Jeotto. SwiftRail is dedicated to making train travel more efficient, and more convenient. This new project will truly put passengers first.
Which of the following, if true, most strongly supports SwiftRail's prediction?
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Recent dental research shows that bacteria around the gum line produces a substance that in sufficient amounts can induce preterm labor in pregnant women and can cause heart disease by clogging arteries. Both medical outcomes add to payouts by health insurers to medical-service providers. The bacteria is best removed by a dentist or trained hygienist during a routine cleaning. One health insurer has calculated that it can reduce its payouts by reimbursing subscribers who are either pregnant or at high risk of developing heart disease for the cost of one professional dental cleaning per year.
Which of the following, if true, most stongly supports the assertion that the insurer's payouts to medical-service providers will decrease if it implements the reimbursement plan described above?
Record companies defend their substitution of laser-read compact discs (CD’s) for the much less expensive traditional long-playing vinyl records in their catalogs by claiming that the audio market is ruled by consumer demand for ever-improved sound reproduction rather than by record manufacturers’ profit-motivated marketing decisions. But this claim cannot be true, because if it were true, then digital audiotape, which produces even better sound than CD’s, would be commercially available from these same record companies, but it is not.
Which of the following, if true, best explains how the record companies’ claim about the nature of the audio reproduction market could be true and digital audiotape nevertheless be unavailable for the commercial market?
Mayor: In each of the past five years, the city has cut school funding and each time school officials complained that the cuts would force them to reduce expenditures for essential services. But each time, only expenditures for nonessential services were actually reduced. So school officials can implement further cuts without reducing any expenditures for essential services.
Which of the following, if true, most strongly supports the mayor’s conclusion?
Increasing the number of police personnel is almost always a sure-shot way to considerably reduce the crime rate in any city. Presence of more number of available police personnel at any given time reduces the propensity of a criminal to commit any a crime. Reasoning along similar lines, the government plans to increase the number of traffic police personnel in order to reduce the number of traffic violations committed within the city of Harlburg by a significant amount.
Which of the following, if true, would provide the most support to the objection that the plan, if implemented, may not lead to the expected outcome?
Company X experienced a sharp decrease in profitability last year. The CEO believes that the best way to increase profitability is to fire 20 employees. The CFO, on the other hand, believes that no employees should be fired, but that all employees should take a salary cut.
Which of the following, if true, would contribute most to the CFO's claim?
Rising academic and professional standards are not the primary cause of today’s higher admission standards at many graduate schools. Due to limited human and physical resources, the schools can only admit a fixed number of students each year. The increase in admission standards, which has resulted in lower acceptance rates, is primarily a result of the recent economic recession.
Which of the following, if true, would best support the argument above?
A major network news organization experienced a drop in viewership in the week following the airing of a controversial report on the economy. The network also received a very large number of complaints regarding the report. The network, however, maintains that negative reactions to the report had nothing to do with its loss of viewers.
Which of the following, if true, most strongly supports the network's position?
The heavy traffic in Masana is a growing drain on the city's economy—the clogging of the streets of the central business district alone cost the economy more than $1.2 billion over the past year. In order to address this problem, officials plan to introduce congestion pricing, by which drivers would pay to enter the city's most heavily trafficked areas during the busiest times of the day.
Which of the following, if true, would most strongly indicate that the plan will be a success?