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B Com Exam  >  B Com Tests  >  Test: Marketing Management - B Com MCQ

Test: Marketing Management - B Com MCQ


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10 Questions MCQ Test - Test: Marketing Management

Test: Marketing Management for B Com 2024 is part of B Com preparation. The Test: Marketing Management questions and answers have been prepared according to the B Com exam syllabus.The Test: Marketing Management MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Marketing Management below.
Solutions of Test: Marketing Management questions in English are available as part of our course for B Com & Test: Marketing Management solutions in Hindi for B Com course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Marketing Management | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study for B Com Exam | Download free PDF with solutions
Test: Marketing Management - Question 1
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What is the main idea of the marketing concept?

Detailed Solution for Test: Marketing Management - Question 1
The marketing concept revolves around the idea of achieving organizational success by outperforming competitors in delivering superior customer value and satisfaction. This involves understanding customer needs, coordinating activities to influence customers, and generating profit by satisfying customer demands. The key focus is on creating products and services that fulfill customer requirements effectively.
Test: Marketing Management - Question 2
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Which perspective does the selling concept primarily adopt?

Detailed Solution for Test: Marketing Management - Question 2
The selling concept emphasizes the company's need to sell what it produces rather than aligning with customer demands. This inside-out perspective revolves around using aggressive selling and promotional techniques to induce consumers to buy products, regardless of whether they initially desire them.
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Test: Marketing Management - Question 3
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What is the starting point of the selling concept?

Detailed Solution for Test: Marketing Management - Question 3
In the selling concept, the company's starting point is the factory or the products it produces. The focus is on selling the existing products rather than tailoring products to meet customer needs or market demand.
Test: Marketing Management - Question 4
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What is the central focus of the marketing concept?
Detailed Solution for Test: Marketing Management - Question 4
The marketing concept centers around identifying and fulfilling customer needs through product development and delivery. The main emphasis is on enhancing customer satisfaction, which leads to sustainable success and profit maximization.
Test: Marketing Management - Question 5
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Which element is central to integrated marketing efforts?
Detailed Solution for Test: Marketing Management - Question 5
Integrated marketing efforts in the marketing concept involve various strategies related to the marketing mix: product, price, place (physical distribution), and promotion. These strategies are aligned to create a holistic approach that aims to meet customer needs and deliver value.
Test: Marketing Management - Question 6
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Which concept is oriented towards profit maximization in the long run?
Detailed Solution for Test: Marketing Management - Question 6
The marketing concept is geared towards long-term success by focusing on customer satisfaction, brand loyalty, and high switching costs. This approach aims to achieve profit maximization over time through continuous efforts to meet customer needs.
Test: Marketing Management - Question 7
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In the selling concept, how is the price of a product determined?
Detailed Solution for Test: Marketing Management - Question 7
In the selling concept, the price of a product is primarily determined by considering the cost of production. The focus is on selling what is produced rather than adapting the price to market demand or competition.
Test: Marketing Management - Question 8
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Which concept places greater emphasis on transfer of title and possession of the product?
Detailed Solution for Test: Marketing Management - Question 8
The selling concept centers around transferring the title and possession of products from the company to consumers. The main goal is to sell the products produced, often through aggressive persuasion and promotional techniques.
Test: Marketing Management - Question 9
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Which concept involves long-term business planning focused on brand loyalty?
Detailed Solution for Test: Marketing Management - Question 9
The marketing concept involves long-term business planning that prioritizes building brand loyalty, high customer satisfaction, and creating a strong customer base. These efforts lead to sustainable success and profit maximization over time.
Test: Marketing Management - Question 10
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What is the primary objective of the selling concept?
Detailed Solution for Test: Marketing Management - Question 10
The selling concept focuses on maximizing sales volume by using aggressive selling and promotional techniques. The primary objective is to sell what the company produces, rather than adapting products to meet customer needs or delivering superior customer value.
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