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Test- Marketing and Marketing Process - B Com MCQ


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10 Questions MCQ Test - Test- Marketing and Marketing Process

Test- Marketing and Marketing Process for B Com 2024 is part of B Com preparation. The Test- Marketing and Marketing Process questions and answers have been prepared according to the B Com exam syllabus.The Test- Marketing and Marketing Process MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test- Marketing and Marketing Process below.
Solutions of Test- Marketing and Marketing Process questions in English are available as part of our course for B Com & Test- Marketing and Marketing Process solutions in Hindi for B Com course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test- Marketing and Marketing Process | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study for B Com Exam | Download free PDF with solutions
Test- Marketing and Marketing Process - Question 1
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Which marketing orientation involves starting with a product and then attempting to sell it to customers?

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The Product Concept focuses on creating better, more advanced products. It involves starting with a product and then attempting to sell it to customers based on its features and quality. This orientation may not always align with customers' actual needs and wants.
Test- Marketing and Marketing Process - Question 2
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What is the main goal of the Selling Concept in marketing?

Detailed Solution for Test- Marketing and Marketing Process - Question 2
The Selling Concept focuses on aggressive selling efforts to any customer, regardless of their needs. It aims to generate sales through promotional efforts and may lead to short-term customer relationships. This approach is typically used for unsought goods.
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Test- Marketing and Marketing Process - Question 3
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What is the primary focus of the Production Concept in marketing?

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The Production Concept in marketing centers around the idea of efficient production and distribution. It assumes that consumers will favor products that are readily available and affordable. The primary goal is to improve production processes and distribution efficiency, aiming to make products widely accessible to consumers.
Test- Marketing and Marketing Process - Question 4
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Which marketing orientation emphasizes knowing the needs and wants of target markets and delivering better value than competitors?
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The Marketing Concept revolves around understanding the needs and wants of target markets and delivering superior value to customers compared to competitors. It takes an outside-in perspective, starting with customer needs and aiming to build profitable, long-term relationships.
Test- Marketing and Marketing Process - Question 5
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Which marketing philosophy considers both consumer short-term wants and long-term welfare of society?
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The Societal Marketing Concept goes beyond customer needs and considers the well-being of society as a whole. It aims to meet present consumer needs while also preserving future generations' ability to meet their needs. This concept addresses societal and environmental concerns.
Test- Marketing and Marketing Process - Question 6
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What is the key focus of microeconomics?
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Microeconomics deals with the analysis of individual economic units such as households, firms, and markets. It explores factors like consumer behavior, supply and demand, pricing, and resource allocation on a smaller scale.
Test- Marketing and Marketing Process - Question 7
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Which approach does macroeconomics take to analyze the economy?
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Macroeconomics employs a top-down approach to study the economy as a whole. It focuses on national-level economic indicators like GDP, unemployment, inflation, and their impact on economic performance.
Test- Marketing and Marketing Process - Question 8
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How can businesses capture customer value through marketing?
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Capturing customer value involves creating customer-driven marketing strategies that prioritize customer needs and build strong relationships. This approach goes beyond product features and focuses on delivering value that aligns with customer preferences.
Test- Marketing and Marketing Process - Question 9
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What role does live chat support play in capturing customer value?
Detailed Solution for Test- Marketing and Marketing Process - Question 9
Live chat support enhances customer experience by providing real-time assistance and resolving issues promptly. It helps in building customer relationships and retaining visitors, ultimately contributing to capturing customer value.
Test- Marketing and Marketing Process - Question 10
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How can businesses leverage user-generated content (UGC) for marketing success?
Detailed Solution for Test- Marketing and Marketing Process - Question 10
Businesses can leverage marketing success by curating and showcasing user-generated content (UGC) on multiple platforms beyond social media. This practice highlights customer experiences, builds brand engagement, and captures value by creating authentic connections.
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