What is the main objective of a Marketing Information System (MIS)?

To collect information from external sources.

To analyze financial data for decision-making.

To provide timely and accurate information for marketing decisions.

To automate inventory control processes.

What is the distinguishing feature of a Marketing Information System (MIS) that makes it future-oriented?

It relies on historical data for decision-making.

It focuses on internal sources of information.

It provides information for solving future problems.

It emphasizes data collection from competitors.

What is the role of internal reporting systems within a Marketing Information System (MIS)?

They focus on external market research.

They analyze data from competitors.

They provide methods for interpreting information.

They gather and organize internal company data.

Which level(s) of management use the Marketing Information System (MIS) for decision-making?

All three levels of management (top, middle, lower)

What is the primary purpose of a Marketing Information System (MIS)?

To automate all marketing processes

To copy the MIS of other companies

To collect and analyze marketing information for decision-making

To handle inventory control and orders

Why is a Marketing Information System (MIS) considered essential for companies?

To copy the strategies of successful companies

To eliminate the need for external market research

To provide continuous and relevant marketing information

To focus solely on historical data for decision-making

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