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Test: Factors Influencing Consumer Buying Behaviour - B Com MCQ


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10 Questions MCQ Test - Test: Factors Influencing Consumer Buying Behaviour

Test: Factors Influencing Consumer Buying Behaviour for B Com 2024 is part of B Com preparation. The Test: Factors Influencing Consumer Buying Behaviour questions and answers have been prepared according to the B Com exam syllabus.The Test: Factors Influencing Consumer Buying Behaviour MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Factors Influencing Consumer Buying Behaviour below.
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Test: Factors Influencing Consumer Buying Behaviour - Question 1
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What term refers to the way an individual stays in society, including their style, attitude, perception, social relations, and surroundings?

Detailed Solution for Test: Factors Influencing Consumer Buying Behaviour - Question 1
Lifestyle refers to an individual's unique way of living within society, encompassing their preferences, choices, and behaviors, which can influence their buying decisions. It includes factors such as fashion choices, brand preferences, and overall attitude towards consumption.
Test: Factors Influencing Consumer Buying Behaviour - Question 2
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Which personal factor can influence an individual's buying decisions based on their job designation and nature of work?

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Occupation plays a significant role in influencing consumer behavior. An individual's job designation and nature of work can determine their preferences for products and brands. For example, professionals in high-status positions might opt for premium brands to maintain their image, while those with different occupations might prioritize different types of products.
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Test: Factors Influencing Consumer Buying Behaviour - Question 3
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Which psychological factor refers to an individual's interpretation of information and their unique understanding of a product or service?

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Perception involves an individual's interpretation and understanding of a product or service. It varies from person to person and can impact their purchasing decisions. Individuals may perceive the same product differently based on their personal experiences, beliefs, and attitudes.
Test: Factors Influencing Consumer Buying Behaviour - Question 4
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Which social factor involves individuals comparing themselves to others they interact with frequently, such as family members, friends, and co-workers?
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Reference groups consist of people an individual interacts with regularly, such as family, friends, and co-workers. These groups influence buying decisions through recommendations, shared experiences, and opinions about products and services.
Test: Factors Influencing Consumer Buying Behaviour - Question 5
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Which psychological factor refers to the process of gaining knowledge and adjusting behavior based on experiences with products or services?
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Learning involves gaining knowledge and adjusting behavior based on experiences with products or services. Positive experiences with a particular product can lead to repeat purchases, while negative experiences can deter future buying behavior.
Test: Factors Influencing Consumer Buying Behaviour - Question 6
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What term refers to the dual roles that individuals play in society based on their position in different groups, such as work, family, and community?
Detailed Solution for Test: Factors Influencing Consumer Buying Behaviour - Question 6
Role in the society refers to the dual roles individuals play based on their positions in various groups, like work and family. These roles influence their buying behavior as they seek products and services that align with their responsibilities and expectations in each role.
Test: Factors Influencing Consumer Buying Behaviour - Question 7
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Which personal factor influences an individual's buying behavior based on their age-related preferences and needs?
Detailed Solution for Test: Factors Influencing Consumer Buying Behaviour - Question 7
Age is a personal factor that affects consumer behavior. Different age groups have distinct preferences and needs. For example, teenagers might prioritize trendy and colorful products, while older individuals might focus on products that enhance comfort and convenience.
Test: Factors Influencing Consumer Buying Behaviour - Question 8
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Which social factor includes individuals' interactions with religious associations, political parties, and clubs, even if they don't interact with these groups on a regular basis?
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Secondary groups are formal associations that individuals don't interact with frequently but still influence their decisions. These groups include organizations like religious associations, political parties, and clubs, which can shape individuals' preferences and behaviors.
Test: Factors Influencing Consumer Buying Behaviour - Question 9
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What personal factor involves an individual's financial situation and income, impacting their buying tendencies and product choices?
Detailed Solution for Test: Factors Influencing Consumer Buying Behaviour - Question 9
Economic condition refers to an individual's financial situation and income level. This factor has a direct influence on their buying decisions, as individuals with higher incomes are more likely to purchase expensive and premium products, while those with lower incomes focus on essential items.
Test: Factors Influencing Consumer Buying Behaviour - Question 10
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Which psychological factor is driven by an individual's needs and desires, such as hunger, thirst, recognition, and self-esteem?
Detailed Solution for Test: Factors Influencing Consumer Buying Behaviour - Question 10
Motivation is a psychological factor that stems from an individual's needs and desires. It drives them to make purchasing decisions to fulfill specific requirements, like hunger, thirst, or the desire for recognition and self-esteem.
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