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Test: Social Networks, Auctions & Portals - 1 - B Com MCQ


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10 Questions MCQ Test - Test: Social Networks, Auctions & Portals - 1

Test: Social Networks, Auctions & Portals - 1 for B Com 2024 is part of B Com preparation. The Test: Social Networks, Auctions & Portals - 1 questions and answers have been prepared according to the B Com exam syllabus.The Test: Social Networks, Auctions & Portals - 1 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Social Networks, Auctions & Portals - 1 below.
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Test: Social Networks, Auctions & Portals - 1 - Question 1
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What term is used to describe the phenomenon where you can connect with any person on Earth within an average of 6 hops?

Detailed Solution for Test: Social Networks, Auctions & Portals - 1 - Question 1
The concept of "6 degrees of separation" states that you can connect with any person on Earth within an average of 6 hops, meaning you know someone who knows someone, and so on, ultimately leading to the desired person. This idea showcases the interconnectedness of our social networks.
Test: Social Networks, Auctions & Portals - 1 - Question 2
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What fundamental algorithm does Google's search engine rely on to provide precise search results?

Detailed Solution for Test: Social Networks, Auctions & Portals - 1 - Question 2
Google's search engine primarily relies on the Page Ranking Algorithm, which assesses the importance of web pages based on the number and quality of links they receive from other pages. This approach helps deliver relevant and accurate search results.
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Test: Social Networks, Auctions & Portals - 1 - Question 3
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In the context of finding a dream job, research suggests that opportunities often come through:

Detailed Solution for Test: Social Networks, Auctions & Portals - 1 - Question 3
Contrary to intuition, research indicates that dream job opportunities often arise through acquaintances rather than close friends. This is because acquaintances bring new networks and diverse connections that can lead to unexpected opportunities.
Test: Social Networks, Auctions & Portals - 1 - Question 4
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Which field of study focuses on predicting future social connections, product purchases, or movie choices based on network patterns?
Detailed Solution for Test: Social Networks, Auctions & Portals - 1 - Question 4
Link prediction involves using network patterns to predict future connections or interactions. This concept is used in various domains, such as social networks, e-commerce platforms, and entertainment, to anticipate relationships or preferences.
Test: Social Networks, Auctions & Portals - 1 - Question 5
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Viral marketing aims to achieve quick product success by targeting which group of people?
Detailed Solution for Test: Social Networks, Auctions & Portals - 1 - Question 5
Viral marketing seeks to accelerate product adoption by targeting friends and family of potential customers. This approach leverages social networks and word-of-mouth to spread product awareness rapidly.
Test: Social Networks, Auctions & Portals - 1 - Question 6
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Which phenomenon involves the spread of not only information but also emotions, behaviors, and traits among individuals?
Detailed Solution for Test: Social Networks, Auctions & Portals - 1 - Question 6
Contagion refers to the phenomenon where emotions, behaviors, habits, and even physical attributes spread from person to person within a network. This concept highlights the influence and interconnectedness of individuals.
Test: Social Networks, Auctions & Portals - 1 - Question 7
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What is a common application of social network analysis in the banking sector?
Detailed Solution for Test: Social Networks, Auctions & Portals - 1 - Question 7
Social network analysis is used in the banking sector for customer segmentation. By understanding connections and interactions among customers, banks can tailor their services and marketing strategies to different groups effectively.
Test: Social Networks, Auctions & Portals - 1 - Question 8
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Which type of online community rewards members for activities like posting testimonials and sharing on social media?
Detailed Solution for Test: Social Networks, Auctions & Portals - 1 - Question 8
An advocate community rewards members for activities such as posting testimonials, sharing on social media, and promoting the brand. These loyal customers become brand advocates and contribute to positive word-of-mouth.
Test: Social Networks, Auctions & Portals - 1 - Question 9
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What is the main advantage of an insight community in the context of online communities?
Detailed Solution for Test: Social Networks, Auctions & Portals - 1 - Question 9
An insight community allows companies to gather continuous, high-quality feedback from engaged stakeholders such as customers, partners, or employees. This feedback helps in making informed decisions and improving various aspects of the business.
Test: Social Networks, Auctions & Portals - 1 - Question 10
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What do online auctions primarily rely on to sell products or services to the highest bidder?
Detailed Solution for Test: Social Networks, Auctions & Portals - 1 - Question 10
Online auctions rely on a bidding mechanism where potential buyers place bids to compete for a product or service. The highest bidder wins the auction and purchases the item at the final bid price.
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