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B Com Exam  >  B Com Tests  >  Test: Promotion - 2 - B Com MCQ

Test: Promotion - 2 - B Com MCQ


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10 Questions MCQ Test - Test: Promotion - 2

Test: Promotion - 2 for B Com 2024 is part of B Com preparation. The Test: Promotion - 2 questions and answers have been prepared according to the B Com exam syllabus.The Test: Promotion - 2 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Promotion - 2 below.
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Test: Promotion - 2 - Question 1
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Advertising is an important tool used by manufacturers for:

Detailed Solution for Test: Promotion - 2 - Question 1
Advertising serves as a means to educate customers about the proper and safe handling of products. It aims to inform consumers about the features, benefits, and usage of products, ensuring they are well-informed about how to utilize the product effectively. This helps in enhancing customer satisfaction and creating a positive brand image.
Test: Promotion - 2 - Question 2
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The reach of an advertisement refers to:

Detailed Solution for Test: Promotion - 2 - Question 2
The reach of an advertisement refers to the geographical area or the extent to which the advertisement is able to target and reach potential customers. It measures how far and wide the advertisement spreads its message, aiming to connect with a larger audience.
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Test: Promotion - 2 - Question 3
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Which of the following is a demerit of advertising as a promotional medium?

Detailed Solution for Test: Promotion - 2 - Question 3
Advertising is considered impersonal as it lacks direct interaction with the audience. Unlike personal selling, where one-on-one communication is possible, advertising communicates messages to a mass audience without the opportunity for immediate feedback or personalized communication.
Test: Promotion - 2 - Question 4
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Retention refers to:
Detailed Solution for Test: Promotion - 2 - Question 4
Retention in the context of advertising refers to the ability of consumers to remember and recall the content of an advertisement even after they have encountered it. Radio advertising, for example, tends to have higher retention rates compared to other forms of media.
Test: Promotion - 2 - Question 5
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Return on Investment (ROI) in advertising refers to:
Detailed Solution for Test: Promotion - 2 - Question 5
Return on Investment (ROI) in advertising assesses the financial benefits or gains obtained from the advertisement in relation to the money spent on it. It helps determine the effectiveness of the advertising campaign by comparing the returns with the costs incurred.
Test: Promotion - 2 - Question 6
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Which stage of the product life cycle is characterized by more rigorous advertising along with personal selling?
Detailed Solution for Test: Promotion - 2 - Question 6
During the growth stage of the product life cycle, the product gains momentum in the market. To capture a larger market share, companies often employ more rigorous advertising efforts and also enhance personal selling strategies to capitalize on the growing demand.
Test: Promotion - 2 - Question 7
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Promotional objectives influence the selection of promotional tools. Which tool is suitable when a company wants to inform a large number of buyers?
Detailed Solution for Test: Promotion - 2 - Question 7
When a company aims to inform a large number of buyers about its products or services, advertising is a suitable promotional tool. Advertising has the ability to reach a wide audience, making it effective for creating awareness on a larger scale.
Test: Promotion - 2 - Question 8
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Which factor affects the selection of promotion mix based on customer characteristics such as education, location, income, and age?
Detailed Solution for Test: Promotion - 2 - Question 8
The type of market or customer characteristics, including education, location, income, age, etc., influence the selection of promotion mix. Different demographics require tailored promotional strategies to effectively communicate with the target audience.
Test: Promotion - 2 - Question 9
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Economy as a factor affecting promotion mix refers to:
Detailed Solution for Test: Promotion - 2 - Question 9
Considering the factor of economy, companies aim to achieve the optimal level of promotion while minimizing costs. This involves selecting the right mix of promotional tools that provide the best results in terms of reaching the target audience without unnecessary expenditure.
Test: Promotion - 2 - Question 10
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What is the primary purpose of advertising on the radio?
Detailed Solution for Test: Promotion - 2 - Question 10
Advertising on the radio is primarily aimed at effectively promoting brands and products to a wide and diverse audience. Radio advertising remains a powerful and cost-effective means to enhance brand visibility and communicate messages to potential consumers.
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Promotion - 2 MCQs with Answers

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