Test: Mass Media Policies - Class 6 MCQ

The primary focus of this unit in the provided text is to trace the evolution and growth of mass media in India, with reference to specific policy directions and the recommendations of various Committees and Commissions appointed by the government. It also discusses the challenges and problems faced by the mass media in India.

The text mentions that the use of mass media in a developing country like India is considered crucial for the challenge of mobilizing people for development activities. It is seen as an instrument to promote social progress and development.

The text criticizes Doordarshan for its lack of balanced programming, with a focus on entertainment first, information second, and education third. It suggests that a more balanced approach is needed.

The primary focus of the Second Press Commission appointed by the Government of India was to examine the state of the Indian press and the steps needed for its development on sound and healthy lines.

The text mentions that mass media systems may fail to perform their functions when unplanned use of technology creates problems, such as the misuse of communication resources. This can include concentration of resources in a few centers and the misuse of media content.

The text mentions that one of the challenges faced by the press in India is the vast geographical area, which leads to difficulties in distribution.

The text criticizes the press for its overemphasis on bad news at the expense of good news, and for focusing on sensational events rather than significant ones.

The text suggests that a communication policy should specify guidelines for balanced programming, which would include providing a balanced mix of entertainment, information, and education.

The text mentions that advertisers often prefer to sponsor entertainment programs, and this influences the selection of topics for news coverage. Serious programs on social issues may not find sponsors easily.

The text emphasizes that the performance of the press in India can be evaluated based on its adherence to the social responsibility theory, where accountability to the public serves as a self-regulatory mechanism.