What is the main purpose of a logo in visual identity design?

To use as a decorative element.

To convey the brand's identity.

To distract viewers from the content.

To make the design look complex.

What is the significance of using consistent colors in visual identity design?

It makes the design complex and interesting.

It creates a sense of unity and recognition.

Why is font choice important in typography for visual identity design?

Fonts are purely decorative and have no impact on design.

Fonts can subtly change the entire feel of a brand.

Fonts are only relevant for printed materials.

Fonts are unrelated to brand identity.

Why is it important to keep a high-quality digital copy of a logo?

To ensure the logo is sharp and clear for various projects.

To discourage the use of the logo.

What is the main benefit of using a consistent visual style in design projects?

It makes the design more complicated.

It creates works that viewers will remember.

What is the primary purpose of visual identity design?

To create complex and intricate designs.

To confuse viewers with multiple design elements.

To convey the brand's identity consistently.

To use as many colors as possible.

What should you avoid when selecting images for visual identity design?

Choose images that feel genuine.

Select images with a consistent through line.

Use images that are frequently seen in other brands' designs.

Use images featuring authentic people, places, and things.

What is the role of additional colors in a brand's color palette?

To make the design more vibrant.

To distract viewers from the main colors.

To expand the main palette and define the brand's personality.

To use as many colors as possible.

Why is it important to avoid using generic or obviously staged images in design?

Generic images are trendy and appealing.

Staged images create authenticity.

Such images can dilute the uniqueness of the brand.

Generic images are cost-effective.

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