Market researchers use questionnaires to get data .......

as the data needed might be hard to obtain automatically

as they can change the questions to suit the person

because it means they can meet people face to face

Questionnaires and data capture forms .......

always need someone to key-in the results by hand

are always paper based and have to be stored in boxes

can sometimes be made machine readable

have to be filled in completely or are not useful

Data capture forms .......

need lots of graphics so people do not get bored

should ask for as much information as possible

should have a simple, easy to follow layout

should use the smallest size fonts to save paper

Data capture forms need a lot of thought being put into the design because .......

they make the information more reliable

they reduce misunderstandings when being completed

they make the information more accurate

Data capture forms need careful design .......

to make sure questions provide the required information

to make sure the right answers are given

to make the company look professional

How can you stop people giving long answers?

Ask people to give short answers if possible

Only give a small space for answers

Use single character boxes for answers e.g. 'y/n'

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