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Concept of Substitutes and Complements Video Lecture | SSC CGL Tier 2 - Study Material, Online Tests, Previous Year

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FAQs on Concept of Substitutes and Complements Video Lecture - SSC CGL Tier 2 - Study Material, Online Tests, Previous Year

1. What are substitutes and complements?
Ans. Substitutes are products or services that can be used in place of each other to satisfy a similar need or desire. For example, if someone is considering buying either an iPhone or an Android smartphone, these two products can be considered substitutes for each other. On the other hand, complements are products or services that are used together to enhance the effectiveness or value of each other. For instance, a laptop and its charger are complements, as the charger is necessary to use the laptop effectively.
2. How do substitutes and complements impact consumer behavior?
Ans. Substitutes and complements have a significant impact on consumer behavior. When the price of a substitute product decreases, consumers are more likely to switch to the substitute, resulting in a decrease in demand for the original product. Conversely, an increase in the price of a complement product can lead to a decrease in demand for the main product. For example, if the price of printer ink cartridges increases, the demand for printers may decline since the cost of using the printer (complement) has increased.
3. Can a product be both a substitute and a complement?
Ans. Yes, a product can be both a substitute and a complement, depending on the context. For example, consider a smartphone. It can be a substitute for a digital camera since it can capture photos, but it can also be a complement to a smartwatch, as it can enhance the functionality of the watch by providing a larger display and more features.
4. How do substitutes and complements affect pricing strategies?
Ans. Substitutes and complements play a crucial role in determining pricing strategies. In a market with many close substitutes, firms may need to lower their prices to remain competitive and attract customers. On the other hand, if a product has strong complements, firms may adopt a strategy known as "razor and blade" pricing, where they sell the main product at a lower price and make profits from the sales of complementary products or services. This strategy is commonly used in the sale of printers and ink cartridges.
5. Can substitutes and complements change over time?
Ans. Yes, substitutes and complements can change over time due to various factors such as technological advancements, changes in consumer preferences, and market dynamics. For example, the rise of smartphones led to a decline in demand for standalone digital cameras, as they became substitutes for each other. Similarly, as new technologies emerge, some products may become obsolete or less relevant, causing changes in the substitutability or complementarity among different products.
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