Understanding Creative Commons - Case Study Video Lecture | Teach Online: A Comprehensive Approach for Teaching Online - Professional Skills

in this episode we look at Creative
Commons licensing Creative Commons is an
international nonprofit organization
that provides free licenses and tools
that copyright owners can use to allow
others to share reuse or remix their
material legally in this episode dr.
tamil ever from Curtin University
explains some of the different types and
combinations of these licenses and
offers some useful insights into which
might be better suited for academic
purposes okay so this is the basic
explanation page on the Creative Commons
website which shows the basic licensing
conditions that you have so there are
four elements that can be used in
Creative Commons license and there are
six possible combinations so that sounds
a little bit complicated but it's
actually very very straightforward so
I'll just run through how they work your
most basic condition is attribution and
what that means is on an attribution
license you might say who was the
original creator of this work and where
can this original work be found that is
a basic condition of all creative
commons licenses on top of that you can
have a share alike license and what a
share alike license tells you is there
anything that you create that borrows
from these works must also be licensed
in a similar manner so it basically says
you have to keep the chain of sharing
going you also have a non-commercial
element and a non-commercial element
says you can do what you like with this
depending on the other clauses but you
cannot make money off it now there has
been a huge debate about what that means
does it mean education since more and
more educational institutions are
commercial but the general understanding
is that that means most educational
purposes are just fine but explicit
commercial use ie using in a music video
or in a video or as a commercial
photographer that would be crossing the
line and finally you have no derivative
works what that means is that you cannot
take an element of this and use it in
your work the reason that that's there
is that many people might say for
example musicians might want to put a
free version one of their songs up on
the web
but they don't want a thousand remixes
made they just want to share it for free
so people can get a feel for it that's
generally how no derivatives works is
used now it's important to flag that
this doesn't override fair dealing now
even on a no derivative works license
obviously you can still quote under fair
dealing and it's interesting that every
creative commons license now has a
little disclaimer that says this does
not override fair dealing or fair use
depending on the jurisdiction that
you're talking about now there are six
ways that those elements can be
recombined and we'll just got really
quickly run through the six
possibilities and indeed talk about
which ones are best for education now
your most basic license is your
attribution license which says you say
who created it and when you can find
this work this is brilliant for
education because basically this is the
same as the sort of citation rules that
we've worked with as academics and it
does mean you can use it in commercial
and non-commercial sensors you could
post it back on the web you can just
send it your tutor whatever you need to
do you can you can do with an
attribution license as long as you give
credit so that's if you can aim for a
particular license that's your best one
because it means you don't have a lot to
think about afterwards as long if you're
clear credit then you've got your
attribution share-alike which basically
says okay attribute it say who created
it and anything you create using that
work as an element of it must have a
similar license so for example of
students use this in a PowerPoint
presentation or in a short film that
short film or PowerPoint presentation
would also have to have an attribution
share-alike license on it so it keeps
the chain going now that is something of
a restriction so students do need to
think about whether they comfortable
doing that or not attribution-no
derivatives means that you have to say
who made it and you can't cut pieces out
of it so you have to just use it the way
idiot so you might be able to play it in
its entirety to demonstrate a point in a
lecture but you can't riri sample it and
use it in a mash-up for example then
we've got
attribution-noncommercial-share alike
which is all of those preceding ones and
you can't make money off it and then you
have attribution noncommercial at no
derivatives so that's your most
restrictive end for students generally
you would encourage them to stick with
the licenses which are
attribution or attribution noncommercial
or attribution share-alike if they're
comfortable the license their work in
exactly the same way
it is of course the case that yes if you
stick something on the web someone might
misuse it that's a reality of of the way
that the web works today the good thing
about Creative Commons is that there is
a global dedicated team of people trying
to make creative commons work and there
are a lot of very very top lawyers who
will come to your aid if your creative
commons license is violated and that's a
legal protection very few people enjoy
if someone violates a Creative Commons
license it is usually the local Creative
Commons team that will be your first
port of call
the great thing about Creative Commons
is that they have a license generator so
if you want to go in and license you go
creativecommons org hit the license
button and it will bring up a tool which
basically walks you through the process
so in this case it asks me do I want to
allow commercial uses of my work I will
say yes it says do I want to other
modifications in my work so could
someone remix could someone take an
element of my photograph and use it in
different ways I will say yes but only
as long as they share it under similar
license and what is my jurisdiction now
Australian students should choose
Australia not generic not the United
States should choose the country that
you're working in because that gives you
the most ironclad legal protection now
it's not hugely important because the
licenses are comparable every different
jurisdiction works in pretty much the
same way but it's better to just stick
with the exact nature of the country
that you're in now once you've done that
you've already chosen which license that
you want then you can tell the license
generator what form is the work in so
for example if I chose audio or video it
would generate a different sort of
license and it would tell me how to
embed that in the file where would you
go in the file to put it there but let's
for argument's sake say that I was doing
an image then I might type in the title
of the work I'm call it Tamas great pick
one and then I can if I want to insert
other information i'm not going to in
this case because i don't need it i'll
hit select a license and it will tell me
the sort of license that I've selected
and give me both a visual representation
at that and a code that I can cut and
paste into a document or into the bottom
of the screen for example if i'm posting
it on to my blog if i cut and paste this
at the bar on the screen not only does
it have a link back to the license but
it embeds metadata so that when a search
engine like Google looks at that page it
understands this is a Creative Commons
license under this license so when you
check for it under the Creative Commons
search in google it knows what it can
and can't find so the licensing tool is
actually incredibly straightforward and
the great thing of course is when I
click through it still takes me to a
human readable license first
remember that Creative Commons isn't
everything it doesn't give you all
permissions it's only as far as normal
copyright law goes if you don't want
anyone to ever miss use it in any way
then yes you probably shouldn't have it
online but if you're willing to take
fairly minor risk then credit Commons
licenses are actually really good way
because if you've already given some
permissions away people are much less
likely to misuse it because they usually
will respect the ethos of sharing that
you've already bought into
you