Google Adwords Tutorials for a Beginner Video Lecture | Google Adwords: From Beginners Guide to Profitable Ads - Marketing

Google AdWords tips and tricks in this
video session we're going to take a look
at few different methods you can use to
create better campaigns and manage them
accordingly we are looking at our
campaigns level we could've easily went
into Adwords or ads and start automating
rules I can say if I want for this ad or
a might pose ads when certain as an
example click-through rate drops or
greater than as in less than 10 percent
if the click-through rate is less than
10 percent frequency you can name it
email results only when this happens and
you can read through if you want right
but at the end there you can preview the
results and quickly set up different
rules and you know save time managing
your account at the same time if you
really dive in there and take advantage
of these automated rules then your ads
will actually run better as well okay so
that's why you have all these surely
you're not going to be able to
straightaway you two lines alone but
just realize that they are there for you
to take advantage of as I've said we can
go to the AdWords if one and say ok with
this ad word let's automate a rule we
can create rules for keywords change
bids accordingly if they're performing
or if not you can lower the costs and
then dive in analyze then optimize as it
make changes so later on you can
increase your bills and so check some
automated rules all about them then
let's go back to the campaign level
if we want so anytime you're interacting
with the user interface when you go into
certain tabs or let's go into this
campaign name let's press on that ad
group because we now have the account in
structured right so now I can say okay
let me automate a rule for this
available so we know the automated rules
but what if okay that was a broad match
question clicks right go for this one
and why do I have broad match there let
me modify that by adding those plus
signs say okay you know what show my ads
when these keywords a day I have a video
tutorial that explains all about maxbox
and because I'm making these tutorials I
end up putting things in there and then
when I'm rendering the video I end up
forgetting it which is terrible on my
part all right what's going on here let
me put a plus sign there as well because
with broad for these tutorials it's not
smart for me to select broad but
nonetheless we know the importance of
match stock join let's say okay let me
grab that as a sample only let me create
a label let's go we can manage labels
let's press on manage labels then we're
going to look at the labels that we're
for that custom grouping and keywords we
don't have any labels right so at our
account level we have access to our
labels labels you can create which then
will allow you to understand what is
going on with certain parts of your
AdWords account you can create a new
label you can search on them and
fine things let's create a line as a
sample only broad match type as an
example let's create that label there
okay then we need to see label let's see
of the columns let's go to attributes
and labels labels are shown here it will
allow you to remember certain
information you attach to your labels
I'd like to think of labels is not
sticky notes whereby you can actually
filter them later on okay so let's go
back to all campaigns let's look at we
looked at segments
okay segments trifle process you segment
your data in your campaigns let's go to
filters filters obviously is important
you can create filters we can filter by
label let's create a filter so that I'll
show you you can say okay you know what
when cool disco let's select cold scope
equals or greater than equals or less
than equals three we can add another
level of interaction here as metric eeeh
right click you're right below certain
Emil called score less than three
click three right is as an example let's
put 90 percent right that a nine percent
apply this filter so there you can by
utilizing filters see many different
information that is important for your
AdWords campaigns while here let me show
you
as your account grows you will have more
insights as you advertise we can as I've
said always when you're on certain tabs
and when certain menu links I shall want
to experiment with thing as you can see
you can change big strategy right you
can change the strategy of your bid
there is many things you can do with
Adwords bidding system join you can as
you can see you can use campaign beats
ready go you can go flexible beats
tragedy let's go to the campaign level
so that I can show you let's spread this
one as an example then you can as your
as we advertise more more more MORE
then you can go to details you can look
at the selected option insights or you
can say you know what especially if
you're a small business owner you're
running campaigns for your business only
then you can say okay show me insights
for everything that I have just selected
you can do that as well let's press on
that to see what we end up seeing you
here you will see yourself in that or
option system impression share is
impression shape you can read more about
all these different options through
hovering over the question mark tooltip
so I'm not going to cover all but just
to tell you this is the first one is you
impression share is in that auction
system or Adwords
what was your impression shape compared
to all what you selected in the previous
screen right so I am looking at
everything that I am advertising I can
scroll down but as you can see for
somewhere here
Google is also advertising for certain
keywords and I can see my competitors
here impression share that they're
having is 42% and their average position
is higher than mine so now this
overlapping right is what my impression
showed and so did their impression as
well but if that's the case looking at
this I can say you know what they on
average their position is you know like
better than mine
so now I can say okay looking at this I
can if I would further analyze what
they're doing on their website or even
analyze Google results set as well so as
you can see option insights can really
be useful for you for your own account
but as you can see at ranking shape is
how often you know your ad ad rank
there's make sense so in this example I
ad rank dysmorphia this many percentage
right but this action insights will
allow you to perhaps see what others are
doing on that auction system that you
are also advertising in and because we
understand this ad ring we can analyze
what landing pages they're advertising
what offers they providing and then can
we match them or can we do something
back right so this is what the platform
of AdWords allows you you can look at
keyword planner tool display planner
tool but only when you start advertising
and participating in that option system
then you can kinda see who is competing
with you
right so auctioning sites allow you that
in
analyze it for your own AdWords
campaigns so let's go back to campaigns
a DNA right now you actually have enough
knowledge to target keywords advertise
them be comfortable with your bidding
strategy in a sense you know the
importance of ports for now and then
remember that you will need to be
consistent with your AdWords account and
then improve it
slowly slowly over time and again event
that's the best way to make sure that in
very short time you have your campaigns
AdWords keywords you optimize all over
sides so that you find that perfect
balance with your costs with your
profits through the pay-per-click
advertising using Google Adwords because
it will allow you to showcase your
products and services to almost anyone
global and that's the power of AdWords
that you can comfortably give in there
and create best of the best AdWords
campaigns and I'm wishing you great
success on internet and I'll talk with
you the next video session