How to Install Google Adwords Conversion Tracking Code in WordPress Video Lecture | Google Adwords: From Beginners Guide to Profitable Ads - Marketing

how to install Google AdWords conversion
tracking to your website hello and well
in this video session I'm going to show
you how you can install on version
tracking to your website in this example
I will be using WordPress site when you
log into your Google AdWords account
press on tools then press on conversions
there are many different types of
conversions that you can track if you're
advertising your local business and
phone calls are being tracked from your
Google Adwords then you can track the
conversions for that as well you can go
to the Help section of Adwords to learn
more about what else you can do with
conversion tracking so we'll just simply
use the website conversion tracking but
as you can see you have different
methods for conversion tracking okay
simply select the website let's imagine
that I want to track the conversions per
page view I can do that if you're
running a newcomer site and you want to
track conversions per your purchases you
can track that let's just say view
premium courses and I want to have that
as a conversion tracking
let's hit done and now let's assign a
value here you can assign a value as to
each time someone clicks on your ad
comes your website and each time that
happens you can say well each time that
conversion happens then assign a value
accordingly or you can say you know what
the value of the conversion action
changes depending on your products and
services then you can assign a different
value accordingly now let's just as an
example
people lend for my premium courses page
one of them convert as an example well
internet that's a really good conversion
right right so let's just say the value
of that is two dollars as a sample well
you can say you know what I want to
utilize conversion tracking but I don't
want to assign any value to it so you
have that option as well okay so let's
just as a sample level at that now the
count of conversion is obviously
important for you to consider you can
say each time an ad is Cle and that
conversion action happens then count
that as a conversion or you can assign
one ad click leads to three different
conversions you can choose according
okay let's just say every time that
happens in this example the conversion
window time frame can be changed you can
read through the details here or you can
view through a conversion window once
again you can say okay within two weeks
track it accordingly okay let's just say
now here we have as you can see it's
very intuitive right we can say you know
what it's just a view of a key page in
my example I can assign tracking to this
sign you know what my advertising with
AdWords if it you know someone clicks on
a lengthier that's a view of a key page
it's an important package or as I've
said you've got an e-commerce site you
want to track conversions for purchases
you can select that or you may have a
sign up page or just the lead you can
track that accordingly let's just choose
this one for this video tutorial
okay including conversions you have the
conversion column in
your campaign columns for your ad groups
and so on you can select that
accordingly so that you can see it when
you're analyzing your campaigns and ad
groups okay let's hit save and continue'
now it's saying okay here is the code
that you need to grab and then place it
on your website now this is a wordpress
site I have many different methods to
insert this to this website now I'll
show you the simple ways when you logged
into your dashboard go to appearance
press on editor then depending on your
theme that you're using whether it's
parent child theme you can select and
find usually the footer dot PHP file
will allow you to insert that code
before closing of the body tag all you
have to do is simply locate that and as
I've said it's usually footer dot PHP
file and then just before the body tag
as you can see that's the end of the
body tag right so just before the end of
the body tag you simply paste that
tracking code now what is very important
with Google AdWords is that your website
and the privacy policy thoroughly
informs your website visitors about your
tracking implementation on your website
is that's part of Google policy which
you have to then read through it okay so
that's one method to install now what we
can do we can utilize many different
methods as I've said now I show you web
hosting we can go to file manager
whereby your WordPress files are
residing you I'm sure
this just in case you're not utilizing
WordPress if you have a static HTML
pages then unfortunately you have to
include that code in the body before the
body tag ends right if you're using
Magento we still can login to your web
hosting manager in locate where the
template files are bringing the end of
that body tag and then you simply update
the file because now once the file is
updated if I press on ctrl R it will
refresh the page now if I press on
control U on my keyboard and then scroll
down now I will see that tracking code
on my website now you can also see this
as well so now each time that conversion
happens you'll be able to track your
conversions before we close up I'd like
to also show you that when you press on
conversions menu option on the left hand
side you have Google Analytics you can
press on that because with Google
Analytics if Google Analytics and Google
AdWords are linked together then you can
create your goals in your Google
Analytics and actually import them to
your Google AdWords account allowing
both powerful platforms to assist you
with your Google AdWords campaigns I
thank you very much for learning with me
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