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Take Advantage of Expanded Text Ads – Google Best Practices Video Lecture
Text Transcript from Video
hello the internet and welcome to our
ongoing video series all about creating
effective text ads and Adwords my name
is sean quadlin
manager focusing on AdWords best
practices and right now we're going to
talk about how to take advantage of
expanded text ads when taking advantage
of expanded text ads you want to follow
these guidelines create ad text that
appeals to users across devices use your
character limits and then focus on your
headlines to start create add text that
appeals to users across devices we found
that a compelling call-to-action on one
device tends to be compelling on other
devices as well find out what's most
compelling about your business and then
build your ads around that insight
here's an important consideration though
tie those creatives to your keywords you
want to indicate that you have what
someone is looking for by speaking
directly to her search term customizing
the experience for mobile users can
still be a great thing though direct
them to pages of your site that deliver
a great experience through mobile
specific URLs and if you know about any
calls to action or offers that work
particularly well on mobile devices take
advantage of ad customizers to speak
directly to mobile users next take full
advantage of your character limits you
have 230 character headlines 180
character description line and 215
character URL path fields use that space
perhaps most importantly longer
headlines increase the clickable space
of your text ads and speaking of those
headlines the final piece of advice when
it comes to taking advantage of expanded
text ads is to focus on those headlines
your headlines are the clickable space
on your text ads you now have more than
twice as many headline characters as
were available before what you put into
that space will be a big indicator of
how enticing your ad text is big blue
headlines are more prominent than your
description text the content and quality
of your headlines matters and will
determine how well your ads perform your
headlines should receive the majority of
your testing attention to recap how to
take advantage of expanded text ads
create add text that appeals to users
across devices use your character limits
and focus on your headlines thanks for
watching this video but please check out
the rest of our series all about
creating effective
text ads and Adwords
you
ongoing video series all about creating
effective text ads and Adwords my name
is sean quadlin
manager focusing on AdWords best
practices and right now we're going to
talk about how to take advantage of
expanded text ads when taking advantage
of expanded text ads you want to follow
these guidelines create ad text that
appeals to users across devices use your
character limits and then focus on your
headlines to start create add text that
appeals to users across devices we found
that a compelling call-to-action on one
device tends to be compelling on other
devices as well find out what's most
compelling about your business and then
build your ads around that insight
here's an important consideration though
tie those creatives to your keywords you
want to indicate that you have what
someone is looking for by speaking
directly to her search term customizing
the experience for mobile users can
still be a great thing though direct
them to pages of your site that deliver
a great experience through mobile
specific URLs and if you know about any
calls to action or offers that work
particularly well on mobile devices take
advantage of ad customizers to speak
directly to mobile users next take full
advantage of your character limits you
have 230 character headlines 180
character description line and 215
character URL path fields use that space
perhaps most importantly longer
headlines increase the clickable space
of your text ads and speaking of those
headlines the final piece of advice when
it comes to taking advantage of expanded
text ads is to focus on those headlines
your headlines are the clickable space
on your text ads you now have more than
twice as many headline characters as
were available before what you put into
that space will be a big indicator of
how enticing your ad text is big blue
headlines are more prominent than your
description text the content and quality
of your headlines matters and will
determine how well your ads perform your
headlines should receive the majority of
your testing attention to recap how to
take advantage of expanded text ads
create add text that appeals to users
across devices use your character limits
and focus on your headlines thanks for
watching this video but please check out
the rest of our series all about
creating effective
text ads and Adwords
you
About this Video
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Apr 25, 2026 Last updated
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