The Art and Science of Buying and Merchandising | #BoFEducation Video Lecture | How to start your own Fashion Business: Fashion Business Basics - Entrepreneurship

from her days at Harrods and Selfridges
to working alongside Victoria Beckham
Suzanne tide freighter has cultivated a
global reputation for her unerring
fashion eye and ability to look into the
future now you can learn about the art
and science of buying and Merchandising
from one of the world's best over the
part of my career I've been a mentor and
director of many buyers and
merchandisers have traveled with them
selected with them I have spent long
nights and long days and I've shared the
english's and sufferings
you have to be prepared for late nights
you have to be prepared to unpack these
boxes all hours of the day and night
have grit be hungry and be that
resilient patient person
[Music]
it is an amazing profession but it is
not learn overnight buyers and
merchandisers combine instinct with hard
data and agile analytical thinking to
build product selections that customers
want to buy with a mixture of exclusive
video content case studies and online
tests this introductory course will
outline these roles and the skills you
need to succeed and earn an official
certification from BOF when you complete
your course sign up today
[Music]
[Applause]
[Music]