What’s It Like To Work In Marketing & Communications? | #BoFEducation Video Lecture | How to start your own Fashion Business: Fashion Business Basics - Entrepreneurship

TCS is a communications and strategic
brand development company partner to
about a hundred and five brands in the
luxury goods sector so we're celebrating
20 years in the business and we've
really grown from what used to be called
a PR agency to a much broader
multifaceted job basically which is
communications and strategic brand
development it's - yes Shh
just shut up she and Tom really welcomed
me with open arms to build and develop
the fashion side the business over the
last 13 years that's what I've done PR
used to be about this idea of inheriting
a product and a campaign already fully
formed so the client would get together
with an advertising agency and they
would come up with a campaign around a
specific product they would partner with
retailers and then they would come to
the PR to say look at this fantastic
thing we put together now can you go and
get some press on it we were recently
approached by Universal to help them
support the launch of the minions movie
it was really important to come up with
a creative idea about why the film would
have been influenced fashion there was
no bridge between the movie and the
product and that's our job is to build
that bridge and so we came up with this
idea to create a fashion documentary we
approached Suzy Menkes
and then because of Suzy's connection
she was able to get Alber Elbaz and
Dolce and Gabanna Steven Jones and a
number of the designers that were
already involved in the projects to be
interviewed on camera explaining why the
minions were the greatest influence on
their work what we didn't do was create
a moving
book or moving catalog to say go to
Selfridges and go and buy this dress our
job is to come up with the unique
creative content that's going to drive
attention towards our clients projects
we used to just really work
predominantly with print media and today
we work with all the different
communications channels this discipline
is growing in importance and that is
really due to the digital world and
technology we now have insight and
analysis and consumer information that
we never had before today it's
completely about idea generation and
about problem solving and if you come up
with the best idea it doesn't need to
start with advertising this industry has
the perception sometimes of being very
very glamorous it's hugely exciting and
inspiring and creative and full of
imagination there are days where I'm
still stuffing envelopes this internship
program is being launched because we
believe in the future and we believe in
creative young talent coming into this
business to build the future of this
company this future of this company is
not about me it's not about Julieta it's
about the talent that we have here and
we really think that we have incredible
people working here
the important part about this internship
is that it comes with accomodation in
London we wanted to make this accessible
for kids wherever they are to come and
come to London and be part of this
business I think what I find
particularly exciting about working here
is listening to the youngest people that
have just come through the door who can
bring stuff to the company that we don't
have yet because they think as the world
continues to change apprentices people
coming into the industry junior people
have got skills that I don't have and I
want to know all about that