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Marketing management orientation - Marketing Process Video Lecture | Marketing Management - B Com
FAQs on Marketing management orientation - Marketing Process Video Lecture - Marketing Management - B Com
| 1. What is marketing management orientation? |  |
Ans. Marketing management orientation refers to the approach or mindset that a company adopts in managing its marketing activities. It determines how a company focuses on meeting customer needs, achieving its goals, and positioning itself in the market. There are five main orientations: production orientation, product orientation, sales orientation, market orientation, and societal marketing orientation.
| 2. What is the marketing process? | |
Ans. The marketing process is a series of steps that organizations follow to identify customer needs, develop products or services to meet those needs, promote and distribute them effectively, and ultimately achieve their marketing goals. The process includes market research, product development, pricing, promotion, and distribution strategies, as well as evaluation and feedback to continuously improve marketing efforts.
| 3. What is the role of market research in the marketing process? | |
Ans. Market research plays a crucial role in the marketing process. It involves gathering and analyzing information about customers, competitors, and the market environment to make informed marketing decisions. Market research helps companies understand customer needs and preferences, identify market trends, assess competition, and evaluate the effectiveness of marketing strategies. It provides valuable insights for developing products, targeting customers, setting prices, and creating effective promotional campaigns.
| 4. How does market orientation differ from other marketing management orientations? | |
Ans. Market orientation differs from other marketing management orientations, such as production orientation, product orientation, and sales orientation. While production orientation focuses on efficient production and cost reduction, product orientation emphasizes product features and quality. Sales orientation prioritizes aggressive selling and persuasion techniques. In contrast, market orientation focuses on understanding and meeting customer needs through continuous market research, customer feedback, and customer relationship management. It aims to create long-term customer value and build strong customer relationships.
| 5. What is societal marketing orientation? | |
Ans. Societal marketing orientation is a marketing management orientation that goes beyond meeting customer needs and aims to balance the company's interests with the well-being of society as a whole. It involves considering ethical, social, and environmental factors in marketing decisions. Societal marketing orientation focuses on sustainable business practices, social responsibility, and addressing societal issues. It involves developing products that benefit society, engaging in cause-related marketing, and supporting social and environmental initiatives.
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