Controlling and its Importance in Management Video Lecture | Business Studies (BST) Class 12 - Commerce

Ans. Controlling in management refers to the process of monitoring and regulating activities to ensure that organizational goals are met effectively and efficiently. It involves setting performance standards, measuring actual performance, comparing the two, and taking corrective actions if necessary.

Ans. Controlling is important in management for several reasons. Firstly, it helps in achieving organizational goals by ensuring that activities are aligned with the overall objectives. Secondly, it provides a mechanism to measure and evaluate performance, which helps in identifying areas of improvement. Thirdly, it ensures that resources are utilized optimally and wastage is minimized. Lastly, controlling helps in identifying deviations from plans and taking corrective actions to bring activities back on track.

Ans. The controlling process typically involves the following steps: 1. Establishing standards: This step involves setting performance standards or benchmarks against which actual performance will be measured. 2. Measuring performance: The second step is to collect data and measure actual performance against the established standards. 3. Comparing performance: In this step, the measured performance is compared with the set standards to identify any deviations or variances. 4. Analyzing deviations: The next step is to analyze the deviations and determine the causes behind them. 5. Taking corrective actions: Once the deviations and their causes are identified, appropriate corrective actions are taken to rectify the deviations and bring performance back on track. 6. Follow-up and evaluation: The final step involves monitoring the effectiveness of the corrective actions and evaluating the overall controlling process.

Ans. Effective controlling in commerce brings several benefits. Firstly, it helps in improving organizational performance by ensuring that activities are aligned with goals and standards. Secondly, it helps in optimizing resource utilization by identifying and rectifying any wastage or inefficiencies. Thirdly, it enhances coordination and communication within the organization, as deviations and corrective actions are promptly addressed. Additionally, effective controlling helps in identifying potential risks and taking preventive measures to mitigate them. Overall, it contributes to the efficiency, effectiveness, and success of the organization in the competitive commerce environment.

Ans. Controlling plays a crucial role in the success of management in commerce. It provides a feedback mechanism that enables managers to monitor and evaluate performance, identify deviations, and take corrective actions. By ensuring that activities are aligned with goals and standards, controlling helps in achieving desired outcomes. It also facilitates effective resource allocation and utilization, which is essential for competitiveness in commerce. Additionally, controlling helps in maintaining accountability and transparency within the organization, fostering a culture of continuous improvement and learning. Ultimately, effective controlling contributes to the overall success of management in commerce by ensuring efficient operations, optimal performance, and goal attainment.