Political Legal Environment - Political environment, Business Environment Video Lecture | Business Environment - B Com

thank you for watching at a PDR world
videos in this video we'll be learning
about political legal environment we
have already seen about few of the
environments and their effect on the
marketing strategies let us see what
effect is there on the marketing
strategies of the company that is posed
by the political and the legal
environment the policies of a company of
a marketing agency would be greatly
influenced by the political and the
legal angle habit for example recent
developments in US has led to many
complication in business leads many
complication that includes visas that
includes migration that includes the
salary structure and other things so
political and the legal environment they
influence the marketing strategy of the
companies up to a great extent if we
talk about India there was a point when
FDI was a host but at this point FDI is
encouraged the political and the legal
environment consists of law government
agencies and pressure groups that
influences various organizations and the
individuals sometimes these law create
new business opportunities as well for
example mandatory recycling laws have
boosted the recycling industry and
launched dozens of new companies that
are making new products from the
recycled materials two major trends are
the increase in business legislation and
the growth of special interest groups
business legislation is intended to
protect companies from unfair
competition protect consumers from
unfair business practices and protect
society from uncontrolled business
behavior how does it protects companies
from unfair competition by checking that
one company may not copy the products
services concept or other things of the
other company how it protects consumers
from unfair
business practices by checking that the
companies that they are selling their
products and services is fit for the
society it will not harm the consumers
thirdly how does it protect society from
uncontrolled business behavior by
checking that they are paying their tax
on time if they are discharging some
harmful poisonous chemicals in the
rivers or in the environment then
whether they are keeping a measure to
control that or to counter it or not if
we talk about the European Commission
they established new laws covering
competitive behaviour that means how
companies should behave in the market
what kinds of advertisements are allowed
what are the product standards no
substandard products should be sold in
the market what is the product liability
and how it varies from product to
product which means that the company
they have to follow safety norms and the
commercial transaction for 27 members
nation of European Union let us think
about the United States the United
States has many consumer protection laws
that covers the competition that covers
product safety and liability fair trade
and credit practices and packaging and
labeling but there are countries where
the laws are still stronger if you talk
about USA there are these bodies like
FDA US FDA then there are some norms
where you have to maintain USD s or MSDS
where you have to mention what is the
chemical composition of the product that
you are selling how it is dangerous when
consumed what are the measures that are
to be taken when it falls on your skin
and likewise if you may have noticed
behind the tanker that carries petroleum
product there is already MSDS or USD s
that is printed over it
let us now talk about Norway Norway bans
several forms of sales promotion as
inappropriate and unfair if you talk
about Thailand Thailand requires food
processor selling Nestor brands to
market low price Brown also so that
low-income consumers can find even ami
brands in India food companies they need
special approval to launch duplicate
brands such as another Cola drink or
another brand of rice the growth of
special interest groups political action
committees also known as PSC lobbies
government official and pressure
businesses executives to respect the
rights of consumers women senior
citizens minorities and ethnic groups
they may operate through help lines
through websites or through physical
setups like offices and branches
consumers they have won the right to
know the real cost of a loan the true
cost per standard unit of competing
brands that is unit pricing the basic
ingredients and true benefits of a
product and the nutritional quality and
freshness of food The Consumerist
movement organized citizens and
government to strengthen the rights and
the powers of buyers in relationship to
sellers and these special interest
groups they are very active on social
media as well many a times these special
interest groups face off with government
to for example the recent case of
Jellico 2 versus beta the political
legal environment affects the marketing
strategies of companies if you talk
about politics within a country it
affects if you talk about politics
between two countries or more than that
it effects if you talk about global
politics then it effects there are many
external environment factors that can
affect your business it is common for
managers to assess each of these factors
closely once they understand the
opportunities and threats of these
factors they can formulate the marketing
strategy the aim is always to take
better
reasons for the company's progress the
political factors affecting business are
often given a lot of importance several
aspects of government policies can
affect the business all companies must
follow the law managers must find how
upcoming legislation can affect their
activities for example recent
developments of GST companies they are
calling experts who can teach their
executives about GST what are the
changes in the GST what is GST and how
if it effects their business policies
what are the taxes Reformation and other
things so this is all the part of
political legal environment let us now
talk about data nano single controversy
Tata Nano was allotted a land in single
WB that is west bengal by the government
the land was one of the most fertile
land of west bengal the anticipated
employment was no more than thousand
only thousand would be getting the
opportunity of this new plant the
construction of the facility would
displace around fifteen thousand farmers
the choice of single was made by the
company among six site offered by the
state government the project faced a
massive opposition from displaced
farmers the unwilling farmers were given
political support by West Bengal's
opposition leader month of energy the
same formula and moment was supported by
environmental activists as well like
made about Kara Anuradha Tiwari and
others Banerjee's movement against
displacement of farmer was also
supported by several Kolkata based
intellectuals like openness and Kasich
Sen shonali Mitra and other people
leftist activists also shared the
platform with energies through rule
party The Tortoise finally decided to
move out of single on 3rd of October
2008
Ratan
blamed agitation by a Banerjee and her
supporter for the Pollock decision on
7th October of 2008 Tata's announced
that they would be setting up the Tata
Nano plant in San Anand Gujarat I thank
you for this session I will be meeting
you in the next video
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